400,000 that’s how many YouTube subscribers Brett melanowski grew in under 2 years he created a media production Powerhouse born from the nft boom of the last Bull Run in 2021 he discovered an edge in the system that would transform his life and shape the landscape of mainstream Ai and no code
Software education although he’s interviewed people like Luke Belmar he’s never shared his personal story until now in this video Brett shares his backstory his influence behind the scenes and secret insights he’s gained from being around top entrepreneurs this is a redacted Studios Production Brett melanowski is a master
Connector he is the glue between top names with a centrally located studio in the heart of Scottdale Sebastian Georgie Luke Belmar Iman gadzi champ Oliver and many others have been impacted by his influence but what about his behind the scenes sc’s technical partner a person Brett has known since they were kids
We’ll dive into all of that in this video my name is George twv and I’ve generated $15 million in Shopify sales sold the Venture back software company and had the privilege of mentoring and becoming friends with many top names in the industry my mission is to partner with talented
Entrepreneurs this is a story of how Brett took advantage of the crypto Bull Run built his impact as a personal brand and created a media Empire focused on future technology but who really is Brett let’s start at the beginning his origin story so people know you as this brand
Personality now with over 350,000 YouTube subscribers and all the things you’ve accomplished in nfts personal brand wgmi media but how did you get started and what was that background Journey that led you to your first breakthrough yeah so I have to say I probably have the most ideal sit
Scenario to achieve the results that I have achieved I have to give a lot of credit to my dad he’s an entrepreneur he owned a local Ham store so he had the number one selling holiday it’s called holiday ham number one selling honey glazed ham on Amazon and so my whole
Life I just grew up in this Ham store where you like the storefront physical store you have like all these franchises and all these malls across Kansas and so I just like my default perspective on the world is operating a business and seeing how everything is done like it
Really demystified that you can just get you rent out this building put up a sign make a product and if people like it they come and buy it did he instill some of those entrepreneurial qualities early on in your life and how did he go about disciplining you and giving you the
Perspective of thinking like an entrepr by example like I literally just watched him do it and my dad was at every sports event of mine my mentor teaching me how to think about everything showing me value exchange how to he would like half of my life was paid for in him like my
Car we when we go to a cardial ship You’ go to a random guy and be like look you got 500 employees I’ll give all of them a ham for Christmas as a gift so I’ll give you $6,000 Credit in ham $6,000 car or we went to a ski resort you just
Literally just talked to the person at the ticket booth not even the owner saying hey I’ll give you two hams just let us in for free and so I just saw yes exactly so I just saw how if you created some sort of value you just exchange
Value with people and he wasn’t afraid to talk to strangers or you know bring that up when was that age was it 567 where you understood that you had a father who was teaching you something about the world and he was a crewing value maybe that was different than
Other parents I’ve always felt like I have a different perspective on the world like even in elementary school like I felt like it was not similar to the other kids because of that like even when I was four I was taking photos to be like the poster face of the brand or
I was in a TV commercial and Elementary School and so I was always taught this you can eat what you kill in the world like like if you create something value you can sell it you can have as much success as you want and so it allows you
To be a free thinker where I think if your parent is like an employee you have this default view like oh I need to go to school get a job and say yes to Authority where my dad always combed Authority and so I just think that gave
Me a very default different view on how I viewed my own success in life earlier thing you told me was you feel you have low IQ but High EQ what do you mean by that and how do you differentiate the two things you know Street smarts versus
Book smarts so this is where I think my mom credit my dad was very entrepreneurial focused very social but he cannot read a room for the life of him if he’s saying something that’s making everyone very uncomfortable he’s oblivious or my mom is ultra perceptive I could never get anything by her and
Even if she knew I was lying she could just pick up on it by the fact of my tonality my body language and she would always let me keep going in my lies and so like if I snuck out one night in high school to go to my girlfriend’s house
Without telling her she would drive just to see my cars there and then she would know and then i’ she’d come home the next day and question me but never like let me know that she knows and so just being able to pick up on both those
Strengths of each of my parents the perceptive EQ of reading people and body language and being able to tell like if I’m saying something to somebody and they’re not fully understanding it or they’re even not liking what I’m saying because their body language shows they’re not interested has been a
Superpower was for sales for just getting to know business relationships like what is this person interested in what is their motive what is their incentive how can I portray what I have to offer in a way that perf aligns with what outcome they want for their life
And so EQ is I think is a super like overlooked skill in business because in three minutes I can really pick up on exactly what this person’s all about their value system where they are in their ego development and kind of position our offer in a way that
Resonates with them specifically and so just body language tonality all of these little intuitive things I get from my mom and I think it’s by far the biggest superpower one thing I want to say on this is the whole Alpha F male red pill energy they’re actually overcorrecting
They think it’s all about Brute Force high energy I am the man in the room and it’s all testosterone where they haven’t really evolved their ego enough and they’re overlooking the intuitive Parts because women in like psychology and how you’ve evolved they weren’t in a position where they could stand up for
Their opinions in the old days because if they did it comes down to physical fighting if you both disagree and so they have to be very perceptive they have to like watch stuff in the room like if go indir if Alpha males are about to fight they need to pick up on
That and back up so they don’t get caught in the you know the secondary damage and so women are very intuitive and I think I just had a very good relationship by my with my mom and she was a very good teacher of that was your
Mom involved in the business or how how was the dynamic like Mom was a stay home mom full-time mom until high school then she just got a job to entertain herself um did she have a lot of involvement in terms of the decisions your dad was
Making in the business or was she more hands-off and supportive you see my mom was my biggest supporter my mom always had my back if someone in my elementary school system was questioning me she had my back and would go and like cause hell defending me if someone was accusing me of doing
Something wrong and I told her like I’m not that was not true she just had my back and so like my mom was there throughout my whole life she brought me like she would bring me McDonald’s or food at lunch in elementary school that would give me status in elementary
School I don’t know it’s like little stuff like that that she made me feel like the most like I could do anything with my life like myself steam is could not be higher and so this what I mean by have the most ideal situation like we weren’t multi-millionaires my dad
Probably made quarter million half a million a year on his best years so it’s was like that level where it’s like you had enough you never had to worry about food your parents weren’t fighting no divorce so I could just sit there and focus on doing things that I wanted to
Do and I think it just let me sit there and learn on YouTube pursue my interests and then they supported anything I did and if I wanted to start a little business my dad would be like let’s go 50/50 on it and he’d give me like 50% of
An investment and then I’d have to come up with the the other 50% and then I just go try to figure out that business was there any of the kind of bad parts to it where you said there was very little kind of normally people who are entrepreneurs they have some type of
Trauma experience or something that forced their hand to do something they wouldn’t otherwise do but from your perspective you’ve had this you know amazing Family Life situation where they taught you the fundamentals of how to be a great businessman how to have high EQ in certain situations which translated
To your personal brand today um but was there any kind of trauma in that scenario where it forced you to take a direction that you might not otherwise have done or was it kind of just propelled you on the right momentum and that momentum kind of found its way now
To who you are yeah so I will say naturally I always had an inclination to like just be doing something and showing people like I would always make videos of like trick shot in basketball or a funny skit with my friends I was on my high school like news team I always had
That inclination but but what I think the biggest driver for me if cuz you look at all these successful stories of people and they have like these deep trauma childhoods like they went through horrible things the only thing I could really say was my mom really wanted me
To go to college and I was going to college but I always felt like I was an entrepreneur and I felt like college was like holding me back and I use that as an excuse for why I wasn’t starting a business like that’s why I’m not one of these 19-year-old millionaire Ecom kids
Because I had such good parents that I felt like I needed to do what they were saying at some point and so I really just used my mom as an excuse and that kind of like put it’s like an immature thing for me to like blame her for why I wasn’t able to
Be an entrepreneur when really you end up dropping on a college or you finished College come but when I was 20 I uh started my a video business in college started shooting music videos for people that was like my first business how I made my first 10K a month but I guess
The real answer to your question like it’s just getting girls in like high school you know 100% it was just like I wasn’t like in the pop like popular group at the start of high school but by the end I like worked my way into it and
It was like an unhealthy Obsession for me and then by the time I conquered that in high school I go to college I didn’t join a fraternity all of my friends did and they they’re getting all the girls they’re doing all these parties I’m seeing on their Snapchat and social
Media that they’re having the time in their lives getting all these attractive girls and I’m just this nerd playing making videos playing video games in his dorm and so I would just see these stories and it just had a very unhealthy Drive in me like I need to actually do
Something real to show these people that I am acceptable or like enough a way through business to get back to the main motivation which was to you know get women exactly like like I cannot deny it all that was literally the main driver or the deepest insecurity that I wasn’t
Enough and so I just like sat there I remember sitting there like I’m going to work an extra three hours I’m going to watch another three-hour video tutorial so I can make this cool effect so I can make really good music videos I can show these people what I’m doing and that’s
Where I’m going to have value in the world but that’s just like the classic little boy immature theine motivation the thing that kind of drives me was like this is going to enable me to get higher quality women I for and I cannot tell you how dark my thoughts got and
How hard I worked because of that so like initially that would be my trauma story is that I just was a nerd that couldn’t get girls and you had to find a way to make yourself be able to get them but through a different route yeah and that business and being an entrepreneur
And and making a little bit of money on the side was going to enable you to kind of emerge Victorious at the end even though okay maybe you’re not this right fraternity right now to get these women today but if you go down this route you’re going to end up in a better
Position than them yeah and it wasn’t even like I couldn’t fantasy like the Dan Bill zeran like dozens of super hot girls like that’s like what you need to be striving for as an American man or something yeah like having the status of something behind you that that business
That entrepreneurship uh and and being kind of the Man On Campus not just being a in the fraternity but having some substance behind it it was all ego driven basically at that time and then once you make the money you’re like oh wait I just don’t have the skill of
Talking to women and so it was a complete wrong approach like if my goal was to get women I should have just gotten over it practiced and just kept practicing how do you talk to a woman in a way that they’re interested and engaged where I just thought making
Money would do that and then you make the money and you’re like and postpone there’s just a skill to talking to girls like they just want to have fun they care about status like are you making them feel comfortable and are you like the person that’s going to reflect
Positively upon them and if you’re not person because you’re a weird quiet kid sitting in the corner of course they’re not going to be it’s not because you’re not in a fraternity so these are all things you have to learn as you grow up how do you differentiate once again the
Street smarts versus in the books smarts because now you’re able to articulate all these ideas more clearly with you know this war concrete jargon um but as you’re thinking about taking action and doing the steps needed to be in this position how do you balance taking action and and learning and just
Absorbing information what’s that balance between the I just again I love learning I think we’re so lucky to have the era of YouTube and I think we’re the perfect age you and I where we like were born right to the point where like kindergarten computers and internet and
So like we’ve never not had the internet and so we’ve had the luxury of being able to learn outside of the school system where the school system I mean obviously they can’t cater towards everybody specifically hyper hyper focused on their skill sets or their how they learn and so I was always just
Genuinely I’ve always been doing something like it’s just I don’t know if it’s from my dad like seeing him work on a business but like getting off home from school was not I’m just going to relax and do nothing like if I was playing I loved video games I
Loved Call of Duty so I played competitive Call of Duty and I would record myself playing and I would try to be on the best team and I’d try to make money playing Call of Duty or if it was a snow day this is an opportunity to go
Shovel driveways I’m always just like my natural state of being is doing something I never felt like I want to just do what I’m supposed to do and then I can take the weekend off like I like just working on something as long as it’s intrinsically motivated that makes
Sense I know you have an incredible partner who balances you and Brandon and he told me the story earlier that you guys have known each other since element you kind of group up together and that would form that close camaraderie for people who might have one side of them
Right this EQ side like that you mentioned that they’re taking action but they not they might not be great at organizing or structuring a business correctly or doing the things behind the scenes to make it successful what do you advise them to do if they feel hey I’m
Really good at making content I’m really good at doing these more action based things in the front end but I feel like I just need someone to help me set up the business Brandon is my savior like I would not be successful without Brandon I love Brandon and it’s just because we
Are Polar Opposites and every possible way and I see this solo preneur one person business Fantasy on the internet but that sounds miserable like I I was able to get my first agency to like 30 grand a month but it would be impossible for me to get back to that like past that
But the within three months of partnering with Brandon we made a million dollars together and so it’s just having the complete opposite compliment and the fact that we’ve known each other since kindergarten just means that we can trust each other and I think that’s the most unbelievably important
Thing with a business partner but I will say we were like Arch rivals in elementary school interes we hated each other in middle school and high school and we at by college we were we were the only two people that like grew up through that same area that we’re like
Actually trying to achieve on our own so he started an smma and I started the creative agency and we could just see each other’s like actual success from afar like we weren’t talking throughout our whole life and we actually were just like rivals in a way yeah not like
Physically or verbally talking to each other but like we definitely had like a little competitive thing going but then eventually I think we both grew out of that and recognized okay this person is like talented and the reason we didn’t like each other was because we were challenging each other in
Elementary school you know having a great partnership is all about having opposite skill sets because many people get into Partnerships and they might have compliment not complimentary skill sets but similar skill sets like they’re both doing marketing and they think that because they’re both gred marketing they’re going to somehow you know add
Into one another and create something even better what I’ve noticed in the best Partnerships it’s people who are very opposite to one another they have completely different skill sets and that creates this barrier of Separation um what what do you think makes that Beyond just you know having different complimentary skill sets what
Makes the great Partnerships to maintain trust over time because once you make money or lose money I think you know partnership is where you know the claws come out and and people might uh you know sabotage someone behind their back or or want to do how do you maintain
Trust in a partnership over time and how do you nourish that relationship so I think first and foremost we respect the out of each other like we both can recognize that you are a killer at what you do and we’ve searched far and wide and so I think we have mutual respect
Second I would never ever want to make money alone at this point like what’s the point of making $20 million by myself like what’s the point and so even if it gets hard and even if he’s not pulling his way it’s more of like a it’s never in question of if we’d stop
Long term respect you have it’s never a question of if we would stop working together it’s not about what is the optimal choice for me it’s like what how are we going to get through this together and there’s been points where he’s been not as motivated not like
Doing well mentally in life and then I’m the one that has to like rally us up and then vice versa cuz like you’re going to have bad days you’re going to have bad months and so it’s like really being able to lean into each other it’s basically just like a Brotherhood in any
Way I don’t have a brother so like this is like the closest thing I have and so you’ve know so but you’ve known one another for a long time and that’s created that density and that emotional connection but for a lot of people who are looking for their partner they’re
Basing their partnership a lot on transaction based relationships right hey I’m going to accomplish the marketing you’re going to accomplish this if you don’t hold your end The Bargain you know will part ways and it could be difficult to maintain a relationship over time especially if you
Just just met someone when maybe they are having their low moment right now um how do you see someone just starting out a new partnership and to decide whether or not to stay in that relationship and you know come out the other end even if that person’s not pulling their way but
They do have a lot of respect for them and when to draw it a line and say you know what I have to take care of myself and move past the relationship because although an amazing relationship did happen between you you guys for the vast majority of startups that get
Started most of the the reason why the company fails is because of partnership disputes 100% so again that respect thing and that respect thing you don’t just want you can’t FASTT trck that like he was running an smma for almost two years with like 14 employees at 20 years
Old and I was doing a creative agency where I can make really good content but I could never scale the organization and so he looked at me like wow he’s making the best type of content I’m looking at him like holy he’s making a big or organization working with Fortune 500
Companies at 20 and so like there was like that respect was seen but you could see it you know it wasn’t just like oh this guy’s a college degree or something it was like we are both doing something similar and he’s beating me at one aspect so we could recognize it and then
Just having the ability to swallow your ego and then choose that partnership because you’re better together was key up front then as things go on like we had a lot of success in one of our earlier businesses together the web 3 Niche but now that is kind of we kind of
Pivoted because that interest in that product is not there and so we’ve had to like test different products and so it’s ultimately just coming down to like do you have the same long-term Vision the same goals and him and I do struggle with like what is your
Immediate value goal or goal like it it’s just I don’t know it’s hard for me to give advice because I chose him so it was just such a natural thing for us but like if your you and your partner both have a it’s just your long-term thesis
Like what is the bet you want to make and do you both agree that that is the BET to make and you’re going to commit 3 years to it and then if three years go by you both completely grow as people you have different relationships girlfriends friends family you both have
Different interests as things come along it’s okay to go separate ways but I don’t think that for me and Brandon that there’s any reason that we would because our skill sets are just like we’re super human together yeah I like that you said you already had something going on you
Already had something going on so for a lot of people they’re saying I can’t even get started because I need a partner and they’re postponing building them eles first in order to try to find someone and latch on and and and hoping that that’s their key to success what
I’m hearing from you is hey the first thing you have to do is build yourself make yourself a valuable asset and then you can find the right partner who matches it’s a Nal rot quote by far my favorite networking is overrated first just become a person of value and then
The network will naturally be available to you like if you what the hell is the point of going to a networking event if you have no skills cool you’re going to meet Bill Gates what are you going to do for for Bill Gates once you have him as
Your friend like it doesn’t make any sense just cuz you’ve met him once and I see so many people go to these events take pictures with like someone like I see everyone with Luke like I love Luke but I see all these people with no
Skills go to these events just to get a picture with Luke and they put that on their Instagram and that’s like supposed to be their credibility it’s like what hard skill do you have to the point where if you met this person and you could just mention that they when they
Need that skill they immediately go to you and so it’s like just get a very valuable skill then meet these people and float it out there and then whenever they’re ready and they need that skill they’ll come to you so you have to become a person of value and the
Networking is natural of course networking is not going to work if you don’t do anything like that’s kind of my perspective on it no absolutely I think people discount the fact that they can accomplish so much on their own and where they’re missing they’ll find a the
Right partner at that step once they’ve kind of reach the threshold of their current potential but they stop too soon they they prevent themselves from reaching their potential and say well I’m not even going to get started in this track I’m not even going to you
Know wish all the way forward I first need to find someone to partner up with to even just get started I spent three and a half years making videos yeah from music videos to more like ads agency uh funnels and so I have just mastered this skill of like I can create professional
Level video content and on top of that I can speak while I can present I’ve been doing this for years and now any business I get plugged into that is like a superp power for me CU I can articulate what our value is I can make very professional looking videos so
People trust the authority now I built a personal brand on top of that skill and these all compound so you have to like build that skill stack that we talked about earlier of just these Universal foundational principles of what it takes to succeed in a business if you have one
Of those you are going to add value to any business now just find people that have the others and you’ll build a super team double down on your strengths like you said double down on your EQ that’s your strength point and once you tap out on that poti potential well those
Opportunities are going to come to you and people going to latch on and say the partner you’re looking for is going to be energetically connected to you at that point because he’s going to be like oh my God that’s the perfect puzzle piece for what I’m missing and much in
The same way you’ll feel where you’re missing but once you’re big enough the right person will come into your life and looking for it prematurely is just almost a recipe for disaster because maybe too many people fit that piece and what they’re not the ideal partner for
You yeah Brandon and I are virtually like married in this point like like a Business Partnership is a same commitment as a marriage like you are going through years and years of life as a commitment to this business like if this business is successful yes 5 to 10 years together minimum and you’re
Splitting all of the money if you’re both 50/50 and so just being aware of that luckily I’m very cognizant and like I’m so aware of social dynamics if he’s like a little bit irritated at me building up presentment like I can sense it and I’ll just air it out immediately
And so just I don’t know it’s such a EQ and being a social socially aware is just the biggest superpower of human dynamics how do you structure hard conversations difficult conversations I’m the most blunt person in the world like I am it would be how do you balance being blunt versus
Stepping on someone toes because sometimes uh being blunt might work for people who are receptive to it maybe like Brandon but sometimes being blunt uh causes even more resentment to build up in other people it’s the relationship and understand be respectful make sure understand that this person’s like
Personality type and make sure you’re approaching in a way where it’s not directly attacking what they Pride themselves on or what their identity is based on so someone’s a really good writer and you say hey you’re writing a that’s not a way to go about it but
Saying hey I think it would be more effective if we took the angle of persuading these people by showing them the benefits then they’re going be like oh wait I didn’t think about that and they’ll go learn so it’s giving them the opportunity to take credit for that idea
And growth and sometimes being premature in those crucial conversations could be much better than waiting too long and having you know months go by of building up building up resentment and letting all that bottle up energy reach out to the service at one time yeah and a lot
Of it for me is like rhyming like don’t tell people what you need them to change just verbally say in a team meeting what you what you are looking for or make up a compliment about how someone else this is going to sound Psychopathic but I’m Psychopathic about social dynamics like make up
Something that you Val you like give a fake compliment like wow this person’s website’s really cool I love how they focus on persuasive copyrighting and then my my copyrighter will hear that and be like oh I should focus so it’s their idea yes and then when they
Delivered to me I’m like wow this is perfect how do you know so it’s like again I feeling them to focus on the areas that you want them to focus on in an indirect way and you can’t because if you tell people to do they’ll at least
If you tell me what to do I’m instantly going to be like yeah do the opposite but if you can like kind of just signal out in the world somehow that’s what you value they’ll match that so we mentioned that million dollar a month right as you guys became
Partners you guys noticed an opportunity in the market which was a Edge from this upand cominging trend which was nft smart contracts and and leveraging the volume of cryptocurrency into this you found way of expressing value digital assets what was that first initial breakthrough where you guys were like
Holy crap we got something yeah so right before web 3 and nfts which Brandon had had Bitcoin since probably 2014 I had it since 2013 2014 as well so we’ve just been around the technology like deep understanding of it using it for very different reasons but
At the same time we just have been around like the technology and so I known what nfts were for like years at this point but we were we both just had our agencies we both decided to partner up on the software Venture where was basically like a Disney FastPass for
Bars where if you put like an A-frame outside of a bar they could scan a QR code and pay to skip the line and so we’d got to like a dozen of bars but it was an absolute headache just yeah exactly so it wasn’t it was very high friction which software’s not supposed
To be so we didn’t really think that through but as I was going on I was just naturally like in the crypto Twitter space seeing this like nft Trend happening so I like okay I’ll just play along I have some ethereum in a wallet let me just buy some of these nfts that
Are popular and then just the timing was insane within three or four weeks of me buying those like I bought pudgy Penguins under mint price like they minted like nothing and I was like just my girlfriend literally thought it was cute and so we bought one and all of a sudden
In like three days I made like 30 grand off of a $50 nft that I bought 50 bucks to 30 grand which was insane to me and I was like Rand I think there’s something happening here and I don’t really know what it is but I’m just going to start
Making some YouTube videos on what I’m buying and selling so hopefully people can that work a full-time job can like I can save him some time and just show him so I was the first one to make YouTube videos on nft trading essentially and within two weeks I went from like Z to
10K subscribers I was like this has never happened before and I’m doing well trading and I’m just sharing people what my thoughts are were trading and as that progressed I was like okay I do know a lot about nfts I’ve built communities before I know how to Market Brandon
Knows how to Market Brand’s a developer if Brandon can just figure out how to make a smart contract I can make a community teaching people about nfts and then that’s what we did we launched our first nft project magic mushroom Clubhouse whole thesis was that it was going to be a decentralized community
Where we teach people how to participate in a decentralized community because all of my audience were new to web 3 new to nfts and so we’re going to do this whole competition give away 100 Grand basically teach people subconsciously through these five challenges how to participate in a decentralized community
So each one was like you have to get into a team then each team member has to do one of these roles and then as a team you have to make a proposal on how to benefit the community and then once you guys do that bring it to life and so
Each stage was like teaching them the process of building something for something that bigger than them and so he figured out how to make smart contracts in six weeks we launched the project $1.5 million now I will say that wasn’t like my money that was the community’s money and we used that for
The project but that was how it kind of came to life and it was very genuine and authentic early on in the nft space and then this is where I like to say that all the Ecom Drop Shipping kids ruined the space but they basically just copied
What people like us were doing on the outside and said it’s a community it’s art where like we were literally making a community for people that were interested in learning about nfts these people just saw the recipe on the outside took the Drop Shipping approach and then just used the right words to
Manipulate people and so it’s impossible for the everyday person on the outside to look into it and now if I say I made nfts people are like this dude’s an nft scammer just because of the word and so I have a deep foundational understanding of nfts Brandon is like one of the best
Smart contract developers in the space at this point and that was a a very valuable skill set because we learned it very early I had the social brand as like one of the biggest people on YouTube so everyone could see we knew what we were doing and
So all of the biggest creators all of the biggest brands that were interested in entering the space just came to our development Agency for smart contracts and so since we were so early to that Trend we were able to charge half a million dollars for a smart contract but
It’s just very interesting to see that when you’re early to that Trend how much it’s worth but then by 18 months later it’s so commoditized now you can get like we T said earlier like 200 bucks for a smart contract and so just being early to that opportunity we did very
Well together yeah that big decision for you to start documenting instead of waiting to accomplish something and then start documenting I think is really important because that began the foundation of then okay not just your project but all these other people who have amazing communities in and of their
Own right you can facilitate the orchestration of this new opportunity for them and if you didn’t have the personal brand it could be very difficult to communicate the value oh yeah we’ve done this project but no one knows who you are they don’t they don’t gain a level of trust and credibility
For Brett as an individual person and starting to document instead of waiting I think was a crucial decision when you were building up this documentation and partnering up with people and then the volume started crashing in nfts and it became much more difficult to maybe communicate that underlying value
Because the the later part of people who came in they were coming in because they were latching on to the opportunity that they were going to buy something and they were going to sell it the next day for more money and so the only reason why they were buying something was that
It was like a hot potato game MH and when the Music Stops and there’s only a couple chairs to sit down well they feel disenfranchised and what I’ve noticed with the NFC community in general for the latter half which was many people felt that they were entitled to
Financial gain and an upside for doing nothing so they felt that they they got in the space because they heard heard someone four or five months ago like Bor apach Club made all this money and so they assumed that every single one of them was going to you know be the rockar
Be the board at yach Club how do you reconcile the really great people who want to contribute and provide value and actually build communities and and build media companies and build things besides coal the value of the art and how do you how did you reconcile that as for your
Personal brand as the volume was draining like how did you transition speaking to the market as they were feeling disenfranchised yeah so speaking on that quick gains like making money like that was what my channel was about like my channel was literally trading nfts and we had a lot
Of success because we were so early like where I started my channel less than a 100,000 people 100,000 wallets that were trading in FTS within six months it was over a million and so naturally anything I had just I was early was going up by 10x because so many people entered the
Market volume was coming it was like holy for like a month and a half everything was just going up and that was the reality of the situation and I covered it on my channel but then by the time the markets emerged there’s way more analytics tools it’s PVP everyone’s
Trading against each other and it’s just Alpha group narrative versus narrative it just got more efficient where when I was early it was like there was Zero information you were just looking at a homepage on openc and then you’d see there’s like 10 sales the last hour now
There’s 20 sales the last hour all you had because people were entering so it was easy mode and so that was like how the expectation was set which was where we went wrong but then of course everything just ended up it was just a hot potato game like you said and so as
That’s what I’m trying to say here is there are people that are actually like extremely knowledgeable on Smart contracts decentralization and just blockchain itself and I am one of those people that could not be a bigger believer in the technology but right now where it’s at it’s just like if you had
An iPhone I said this earlier if you had an iPhone but there’s no wireless internet it’s all dialup ethernet cords like it just doesn’t work right now cuz the technolog is not efficient enough and so I had the bright idea of starting a web three Media company at the end of
The bull run as everything was going to down and it’s just a horrible idea because why are you making a media company around a technology when interest in the technolog is going down and a media company’s only purpose is to get attention covers you have to make
You make money by monetizing eyeballs as a media company and we’re launching as the peak is over and it’s only going downhill and so that was a miserable year of my life and we pivoted to Future technology and that has been now the best year of my life because we can
Identify like we just talk about future technology future Trends and then bring people the opportunity in those future Technologies basically so it still resonates with our true purpose but that’s basically what I’m working on to this day I think there’s people who are in the trading space or um want to come
In and kind of invest money and and and make money I think they’re better off providing value by being producers right so providing YouTube video content providing smart contract being an agency owner providing the community structure providing The Branding providing value means producing things now it’s simply
Um buying something and expecting it to go up and that’s your whole contribution you know and for many people who feel disenfranchised you know what I want to tell them and whoever’s watching here is you have to become a producer you always win by being a producer over long term and if the
Market changes you can also change because you have the skill set to Pivot and maneuver you have the ability to produce content you have the ability to gather community support you have the ability to cover topics and you’re not beholding upon any one Trend Trends come
And go waves come and go there’s no wave to last forever and so being in a position where you’re just a surfer you know where the waves break you can transition to this next Generation which is yeah crypto technology was doing really well but that’s a wave that was
That was shrinking in its volume becoming more efficient and now there’s a little bit of an inefficiency in AI technology and it’s going to get more efficient later on and maybe next one two years but there’s an opportunity now leveraging ai leveraging no code SAS leveraging these new found tools where
Even if you’re not an expert developer even if you’re not an expert designer you can produce value a assets by leveraging these tools and being a Producer instead of Simply being a consumer this is such an interesting thing I’ve identified is that every year there’s one big make
Money online Trend 2018 Drop Shipping 2019 smma 2020 Amazon FBA 2021 nfts 2022 Andrew Tate red pill 2023 Ai and if you look at Google Trends you can literally see Peak Interest year after year there’s always one big one every single year and that’s kind of what the ethos
Of what I teach on my YouTube channel is now it’s just finding the earliest opportunity the next big Trend and seeing ways to capitalize on it early and it’s a dangerous game because that’s where you make fast money but if you want to make long-term like the big
Money you have to buckle down and place a big bet on one of these underlying Technologies before before the wave starts C W yeah if you’re able to if you’re able to buckle down and see that but before the wave starts you’re making tens hundreds of millions and I think it
Could be really easy to get lost in the drama get lost into oh my God it’s a scam this did that that lowlevel energy is people who are upset they came in at the end of a wave and they got flat and they expect it to be easy and they’re entitled to it
Like they’re entitled they came at the end they weren’t prepared they got washed out and now they’re blaming the system they’re blaming the government they’re blaming everyone else but themselves they not taking hardcore responsibility for their own actions for their own value production so they’re always in a position where whenever the
New wave comes they can prepare yeah I don’t I don’t like to blame those people too much like they are being there are people that like the creators in the space will say some crazy things just to get attention like it’s there’s it’s a double-edged sword there and people that
Have a following have to have that responsibility of not setting like complete unreasonable expectations that’s what ruins the space is when people like come in and teach and these people get taken advantage of and so I do I try not to do that like I try to be very pragmatic with people be
Excited be optimistic show them the opportunity but so like don’t just walk them to their death like it’s a very fine line and there needs to be accountability across the board there in my opinion you’re self-interest as YouTube creator for people to consume your content why for their self-interests to consume this content
And take action how do you reconcile them not merely being consumers of everything you say because sometimes you could have to say kind of repeat some certain qualities and getting them to take the action needed to become a producer not just merely a consumer it’s
Hard the it’s a balance so I view if we want to get into personal brand like this is like what I know best yeah let’s do it basically with YouTube It’s you have your seed audience but it’s also tricky because it’s top of funnel and so
You think you need to like make videos that appeal to a broad audience that could go viral and so there’s different es and flows of the game and so you want to have three different formats basically so one format long form educational like my podcast I bring on
Guests like give you the like technical tactics that working right now in all these business models then I’m going to make the click baity 10- minute long this new million-dollar business opportunity to try to grow wide but if you do too many of those you’re not actually going deep enough to help the
People that are sold on that idea and so you have to be okay and intentional with each video so you need to sprinkle in a hype excitement grow audience video then you need to make a deep learning for people that are actually sold on this
Idea I might only get 10 to 20,000 views on this video but that’s okay because I’m really helping these people and then bring in podcasts so you can get case studies of people actually putting it into practice and so I’ll sync up my podcast guests with that hype video so
I’ll make the hype video then I’ll have a podcast guest and then I’ll make a very tactical video about how to actually see success here’s real examples here’s everything you need to do actually teaching and so it’s constantly balancing that to keep a reputation with your audience is really
Key because your audience will churn just like a SAS company churns and so like when I went from web 3 at 120,000 subscribers in web 3 to AI there was a lot of overlap because people were interested in future Technologies like modern tech but at the same time there’s
A lot of people that were Die Hard nfts with no interest in Ai and I just had to make the choice to say like I’m sorry but there’s other creators that are going to stay in web 3 I’m here to impact as many people as possible and I
Can really help explain this new technology to people so there’s enough overlap that you can justify it but then even then the AI Trend I got like 150,000 subscribers in like a month and a half and now that trend’s dying off so like 880,000 those people have ched away
But now that I have my core anchor is future Technologies and the business opportunity that comes from them I can always nurture to that anchor of business opportunities where you just kind of sprinkle in those future Technologies and so it’s kind of building on a flywheel of your content
That’s still relevant to your seed audience but also you’re bringing in something fresh to appeal to new people and keep these people excited that makes sense absolutely how do you balance people watching your channel because of Brett like they’re watching you they want to see you and they’re watching
Your content because they want to learn it’s irrelevant who’s saying it they’re following for the information and not so much for Brett as a personal human being yeah so I think my skill of EQ and communication is my skill and I think that I can watch a podcast of a I call
Myself like a translator I can spend watch a three-hour long podcast of Sam Alman talking about all of these crazy cool features of open Ai and chat gbt but he’s using such big big words he’s using technical developer jargon that the everyday person just doesn’t understand and so I can just translate
That explain it here’s how it’s good for you and here’s your opportunity so hopefully that you understand it and can benefit from this technology that this really smart guy saying because you see these podcast with the most successful smart people that’s what I watch they have 2,000 views but that’s like they’re
Actually teaching you how to be successful and it’s free on YouTube but they only have 2,000 views but then videos like for me Luke Iman millions of views because we have this ability to convey complicated information in a way where the people that are watching understand it and can see how it
Benefits them and so I think that is a very important skill and so I don’t really care if it’s my Channel’s never about me my I don’t talk about myself on my channel my audience probably doesn’t even know much about me other than what I’m they’re picking up on my podcast
Recently it’s not about me it’s what how can I take this information and as clearly as possible convey it so they know how they’re going to benefit and then they’re going to associate me as the person that helps them understand things so it’s not about me at all it’s
Always about how can I make sure these people can immediately benefit from this the second I find out when you’re doing that do you feel like the level of density might be a little bit less than someone who is maybe making vog style or things that it’s people are following them because
Of them yes and so what what you’re saying is okay you’re latching on to information education Trends and you’re teaching people and the Channel’s not about you that goes back to the other part which is that might have higher churn because now people are falling off
When new waves are right new waves are coming and they might not have that loyalty for Brett of even of himself so when I’m thinking about St in my personal brain I’m trying to balance out this dichotomy of I want people to follow my channel primarily because of
Joy right and whatever I say in a way should be secondary or tertiary how do you how do you feel how do you reconcile the two I know that for everything is a marriage an alignment Etc but when you’re thinking about these things how do you reconcile focusing on Brett versus
Focusing on this and thinking about the overall density of the audience as you grow so I refuse to first off audience density insane like is so important to being conscious of that so if you’re adding a lot of technical value in teaching like tutorials and stuff even
If you have 10,000 followers you can make a million2 millionar on the right info product which is what we did with our first project I had less than ,000 subscribers $1.5 million like that density is a real thing but as you go through your journey you have to be
Resilient and catch these waves so you have to like you have to it’s either pivot or die like because people aren’t interested in that topic anymore and so for me it’s just never talk about something that I’m not doing if I haven’t done it I’m not just going to
Make a video to share my opinion on it like if there’s a drama or some big topical news I’m not just going to talk about it to talk about it but I am going to constantly be watching YouTube videos constantly be learning constantly evolving my business and so for web 3
And nfts everything was exactly what I was doing I would do it teach it do it teach it so IID trade nfts teach it then I would make an NT project then we teach it then I would help other people make their projects then I would teach it
With the media company and so same thing with Ai No code SAS I’m like okay chat is super interesting let me learn okay wait there’s actually apis okay let’s figure out how to make an AI software the moment I said that decision to Brandon I make a video on it and so I’m
Whatever I’m naturally interested in I spend hours and hours learning about it we start doing it and then I make a video as we start doing it so I’m almost talking to my audience immediately as I’m doing something whether that’s a strategically good thing or not I don’t
Know it’s also going to open me up to looking like an idiot if I make the wrong call like what if Ai No code SAS is gimmicky and it doesn’t work out for us then I just spend a whole year talking about something and publicly failing but that’s the that’s what comes
With the what Association do you think people have when they see your name come up up on their subscribe feed on YouTube like do you feel are you trying to elicit a type of perception when they see your video come up like some there’s some people who when they post something
You’ve already built a preconceive preconceived notion of what that video is going to be like um are you consciously thinking about that or are you thinking more about like this is what I find interesting this is what I’m doing and I’m just going to take people along the journey as opposed to I’m
Trying to communicate Brett is a a brand status I’m never thinking Brett is a brand status and I I have no idea what people think about me like I don’t have any clue I can’t read it all I my audience is much older like 25 plus and
I think since I focus on like actual like tactical advice like here’s what we did here’s what works here’s what this person is doing these are the exact orders of the steps it attracts a more mature older audience and that just comes with like me flexing a superar
Like we have nice cars but I’m not posting this stuff because 2530 old people aren’t as much focused on that they’re more focused on Lifestyle Family Values hanging out with the people that they love and just leaving their job to make 10K a month where like the 18 to 20
18 to 22 whatever even younger are going to love the supercars love the lifestyles you can say some like very basic philosophical advice and it’s going to blow a 17-year-old’s mind or I’m talking to much more evolved people and so I just try to be cognizant of the
Fact that a lot of once you grow your audience you’ll see people will naturally start saying things about you like this is what I get a lot and going to sound like I’m talking positively about myself this is an objective statement people are like wow Bri I feel
Like you’re so honest you’re so genuine you’re so authentic I can trust you and I don’t know what like what I’m doing that’s like making them feel that way but that’s just the natural reaction they get from me when I talk on camera and so just seeing what your audience
Default perceives of you just naturally what their opinion is even just watching One video is like feedback you need to be integrating into making future content there’s a concept called physiy where like people people can look at you in 3 seconds and their first impression they’re going to get a they’re going to
Have an opinion or like try to understand exactly what this person’s all about and they’re going to have like just an immediate first impression and if what you’re teaching doesn’t match that immediate first impression that they get you’re never going to grow because people are going to think you’re
A scammer going to think you’re a fraud whatever because they’re subconsciously sensing this this is the EQ thing I don’t think a lot of people understand or aware of EQ but everyone is experiencing it body language facial expression how you’re carrying yourself how you talk how comfortable do you make
People feel is a big factor in whether they want to support you or not and do you physically match the automatic uh what’s it assumption or stereotype of that industry and so I’m kind of like people say I come off Smart nerdy whatever it may be and I’m teaching them
Technical AI in web 3 it’s pretty nerdy in a way but I’m not like a the typ I don’t know I’m not talking too much about myself but I use penguin zero do you know who that is most critical you ever heard of that guy no I haven’t ah
Dude okay he’s a really good example you could look at this guy in 3 seconds he’s a huge 14 million subscribers kills it he has makes amazing content I’m not talking on him at all but if you look at him just physically and everything in his backgroundin three
Seconds you can you would be surprised how much you could figure out about this person’s character what is was penguin is like penguin long hair yeah he’s like if there wasn’t if there wasn’t yeah exactly in that voice so in 3 seconds you can start picking up like this guy’s
Interested in video games anime Magic Gathering card games and you can make a demographic profile of this person in like three seconds and that’s actually what he talks about and since he’s so aligned he’s like literally like if that type of person that demographic people
Had like an icon or an avatar he would be the face of that yeah he would be the face of that brand of person and so that alignment of you look the part and you walk in the like walk the part is the reason the congruency is the reason he
Can get to 14 million subscribers it’s just and I think that’s true for every Creator across the space and that’s you can’t teach that you can’t really control that but if you’re aware of it you can really use that to double down and grow your brand the millions Iman
Has it down to the T so it’s something that you really need to pay attention to do you feel in a subjective anyone can be a personal brand and of course the magnitude in which their personal brand can grow it’s based on their skill and everything else and their congruency
With an identity but for a Joe schill just anyone generically is it is making you a personal brand for everyone it’s a it’s a non-negotiable or do you think it’s hey you should be aligned on teaching something having some kind of identity some kind of congruence and then building something
And documenting your process in building it how do you reconcile someone saying um I don’t think I’m meant to be a personal brand I don’t think I want to show myself publicly granted doesn’t show himself public how do you do you think one should and
And what would you say to people who are who don’t want to do it do you encourage them to do it or do you say personal decision what do you think it’s a non-negotiable in the day and age we live in it’s a personality type and also it’s a skill
Set everyone has different skills based on what they’re like their genetic code my audience the people I’m targeting and the people who to stay all all the way through I think are ambitious talented and some people like myself kept postponing personal brand and we saw like maybe we weren’t ready yet or you
Know we didn’t want to document this or we we felt maybe we had an ego to not show ourselves in being vulnerable as we’re you know figuring it out what do you tell that guy what do you tell a younger me who has the ability to be a
Big personal brand but is maybe making excuses for not doing it right now and saying I’m going to do it later I’m going to do it later I’m going to do it later so to accomplish this yeah again it has to be authentic to you and you
Need to be walking the walk as you’re sharing your journey and you you can’t be impostering don’t just watch an Alex Heros video and then start trying to say the same pattern words him because people will feel it it’s that congruence and you’re not authentic and so for me I
Don’t ever go on to my channel and say I am so successful I’ve made $20 million here whatever that’s not a real number but example I made $20 million here you should listen to me I’m some smart guy I’m like no I’m trading nfts they’re watching me they see the success I’m
Making nft project they see it sells out they see the success AI I’m talking about it they see me build it I launch it they’re like constantly seeing me talk about it and do it so the is built in over time and you can’t fake that and
So if you’re a 17-year-old kid do what Eon did just make videos saying I’m trying really hard now I’m in a bad situation I’m figuring out I’m trying oh I’m excited I just made $300 it has to be authentic to yourself unique story and then you’re practicing talking on
Camera you’re practicing these skills of recording editing posting going through the motions learning thumbnails titles I could talk for 10 hours about titles and thumbnails how that’s the most important part and if I have a bad title or thumbnail my videos will get 5,000 views
If I have a good one it’ll get 50,000 just off the title and thumbnail and so this is like your if you’re going to do personal brand it’s either a full-time job or just like a side documenting sharing things if that makes sense but if you get personal brand right it’s the
Most powerful because then everything else becomes easy I can make anything and I can at least get eyeballs on it talking about Alex shoi and GOI right they set the bar so high and I think that a lot of people who were getting into space they might want to try to
Replicate or compare themselves or try to compete in that scenario I think what I’ve discovered and I want to maybe share to this audience and I want to get your take on it is the only thing you have is your unique story that’s something no one else can replicate and that’s why the
Documentation even if instead of you benchmarking it to some level of success like having a big Ecom store a big software company or something you the reason why people are watching you make your unique story The reason why people are watching you and as you do that and
Opportunities start to open up well then you can naturally build the level of density once you do become that character that has those levels of succcess and you can then compete against the big boys at so don’t try to compete against the Big Boys by regurgitating content because well
You’re just going to get compared to them when you repeat a Trope that a man or or hosi have said well you’re competing for the same May balls as Heros and Aman and you’re going to get flatlined but if you say your unique story like hey I’m I’m trying this thing
Out I’m I’m a little kid in Alabama just doing this you’re one of one 100% and you’re building your own unique collectible identity as opposed to trying to bench Market off some level of success where you just look minuscule in comparison to these other guys there’s what you’re what’s going to happen is
People are going to watch your video and they’re going to feel like something is off they won’t be able to point to it they’re not going to disagree with what you’re saying they’re just going to be like this doesn’t feel right I don’t like this guy doesn’t feel authentic
Whatever it may be congruency is everything and you can only you have to build through that I’m only two years into my YouTube like Channel like I’m still trying to figure out what my whole story is but you piece it together like it’s evolved so much iman’s evolved so
Much he went through the vlogging phase then he went through like head talking now he’s in like this whole cinematic drama and it’s absolutely master class but he’s the one doing at the highest level and has been doing it for the longest so it evolves over time but if
You just start like that’s how you figure it out you just get 1% better every day I want I want to end on this if you were speaking to a 16 to 19y old talented kid someone with a lot of hunger ambition who could do Ecom who
Could do software person who could do it all but he’s torn in what direction to take what do you tell that kid the number one thing he could get what do you want to be known for or like what would you respect yourself for if you found success doing that and if you
Wanted to do personal brand it’s learning the fundamental skills of business it’s learning how to make you shoot a video how to edit a video how to tell a story how do you like convey information in the right way where you’re not giving away too much that
People lose interest but you’re also not being too vague where they don’t know what you’re talking about learning these actual hard skills copywriting storytelling working a video editing yourself so just learn to get deeply invested in a skill that’s complimentary to that end outcome without focusing on
That end outcome like I did not have the idea like my whole life I would just shoot a video I would do something and I’d record myself doing it I’d play Call of Duty competitively record myself doing it post on YouTube do trick shots playing basketball during High School doing the news in
College I would Vlog a college lifestyle or play FIFA or whatever it was I would always do something and record myself doing it that was just my natural desire and so I’m I feel like I’ve been living the same life every year but now just like at a cooler compounding of compound
Better equipment nothing has changed in my day-to-day life since I was like eight it’s just the same thing at a higher and higher level as I continue to sharpen skills and grow and so it’s just do what it feels natural to you get good at the underlying skills and then good
Things typically result but I still feel the internal anxiety the I’m not good enough I need to do better this is going to be the big play and it’s just like just like same two-year cycle that I’m living in of like internal emotions but I’m just living through it it’s so
Bizarre to me but I think that there is no right path other than find get really good at the underlying skills but pick the what You’ want to be known for love it well thank you br yeah bro George you’re the man
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