Browsing: Entrepreneurship

Left unsaid | Seth’s Blog It’s difficult to ride a bicycle in the pitch darkness. We need to see where we’re going to avoid obstacles. And…

The standards have changed a lot in the last few millennia: The big man said it. The book said it. The newspaper said it. I saw…

Everybody eats. And, now and then, it’s fun to find something better. In the scheme of things, fancy foods are a bargain, a chance to have…

We are all weird | Seth’s Blog A simple 7-question test helps us realize how diverse a population is. On this quiz, the highest possible score…

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons. Broadway…

The generic headline and the lazy slogan | Seth’s Blog If you can swap your slogan with a competitor’s without changing the meaning of either brand,…

Seeking a complement | Seth’s Blog One of the nicest thing you can do for someone you care about is point them to an idea, a…

You don’t need a better camera | Seth’s Blog They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to…

Look around the room you’re in. There are dozens of electrically powered devices, each waiting for you to request their assistance. A toaster, six lights, an…

Focus groups and informal feedback offer a trap: Asking someone in the target audience if they like something might get you useful feedback. But most of…