Browsing: Entrepreneurship

The generic headline and the lazy slogan | Seth’s Blog If you can swap your slogan with a competitor’s without changing the meaning of either brand,…

Seeking a complement | Seth’s Blog One of the nicest thing you can do for someone you care about is point them to an idea, a…

You don’t need a better camera | Seth’s Blog They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to…

Look around the room you’re in. There are dozens of electrically powered devices, each waiting for you to request their assistance. A toaster, six lights, an…

Focus groups and informal feedback offer a trap: Asking someone in the target audience if they like something might get you useful feedback. But most of…

Promotion, activation, and conversation come together when the early adopters have a tool to share a new idea. My new book is out a few months,…

I asked Google Gemini about the last decade of Google’s relentless push to make blogs less popular. It wrote: Your timeline is spot on. The systematic…

Anniversaries | Seth’s Blog Birthdays are a little overrated. I’ve never met anyone who was more than a passive participant in their birth, but anniversaries represent…

Thirty years ago, Cory Doctorow did an interview showing primitive inklings of the internet future (music, videos, etc.). At the time, it was easy to dismiss…

99% might be enough (or not) | Seth’s Blog A 100-foot long boat that’s 99% complete is going to sink before it leaves the dock. That…