Browsing: Entrepreneurship

I fixed it for you | Seth’s Blog Creativity is about hope and possibility. It gives us a chance to make things better. Plenty has been…

In any creative endeavor, it’s possible to define success as the big win, the moment when your dreams match reality. Success is the end of imposter…

Cats and dogs | Seth’s Blog Does your brand have a personality? When people expect you to act a certain way, you have a brand. And…

Every since there has been high school, there has been the instinct to read the Cliffs Notes. The internet took this idea, added a gratuitous semicolon…

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using…

She’s here! | Seth’s Blog Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in…

Don’t rush | Seth’s Blog …but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying…

Beyond CRM | Seth’s Blog Many marketers spend time with their CRM systems. Expensive cloud-based tools that automate Customer Relationship Management. Maybe customers don’t want to…

The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we…

Comfort and convenience | Seth’s Blog For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution…