Browsing: Entrepreneurship

Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium for…

“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal. But…

Rock and roll came from the transistor radio. When Sony launched its cheap portable radio more than sixty years ago, it came with a headphone. For…

If you buy a coal mine, the business model is simple: dig out as much coal as you can economically justify, then walk away. On the…

We avoid this question all the time, and it costs us. Don’t put kerosene in an electric car. It won’t work. Don’t give your dog dark…

Organizations invest to create an audience that sticks with them, either because they have no choice or because of an emotional connection. When this occurs, most…

The opposite of mass | Seth’s Blog The mass market is seductive. It’s ‘everyone’. The mass market is powerful, but it’s only slightly interested. The opposite…

KnotChat: Danny Meyer | Seth’s Blog The last of the series! Thanks to everyone who was part of it. Danny Meyer has changed the way we…

Easily distracted and mildly interested | Seth’s Blog We can either accept that this is the state of our audience and plan appropriately… Or do the…

KnotChat: Jennifer Myers Chua | Seth’s Blog Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight. She…