What’s up everybody issue Boyd Cory and today I’m going to be switching it up a little bit you say I’m telling you all how to get into the organization of your choice on how to best maximize your opportunities to get there but today I’m going to be talking to all of my
Subscribers who will already are in these fraternities and sororities that I’m trying to help y’all out maybe chapter struggling maybe you’re trying to get to the top of the yard I’m going to be telling you all on how to make your chapter stand out like how are you
Gonna get to the top to the yard if you’re not there if you at the bottom how you gonna elevate to the top how you gonna take over the whole yard how how how I’m gonna tell you so stay tuned Alright so for those of you all who’s already in an organization or if you’re not and you just want to hear this go ahead and hit that like button but first I want to tell y’all when you have a chapter this light of business it’s technically a business you know you’re
Part of a organization that’s incorporated and chapters fall under that so this is my number one to make sure whenever whenever you have your bits you have a great plan what I always tell people and my younger chapter brothers is proper preparation prevents poor performance proper preparation prevents poor performance the five PS
Y’all need to be going back because if you plan an event one week before supposed to start that’s gonna show you’re not going to have all your stuff together you’re not going to have time to promote you’re not gonna have time to build great flyers and it’s just going
To look thrown together so you need a plan or court I always tell tech nurse to start planning for events in the fall in the Sun when you get back on campus and then a swing you’ll already have these ideas that have a little bit of planning and it’s just time to fine-tune
And get stuff together but if you start planning as soon as you get back on campus from the summer then some of the stuff that you need to be doing it to be the week that classes are starting maybe you have a week coming up that y’all
Have to plan for life it’s good to have some ideas already thrown out there a little bit of planning before times this is what people see this is what interests the interest see program interest see event interest see everything like they see this is the
Stuff they want to go to they want to go to your event so if your events are not good your interest is not going to be there your recruitment is not gonna be there this is what’s putting you out there this is what’s making you different from other chapters and other organizations
It’s the way you plan on the way you hosting bit so programming is very very key and my number two tip is brand you have to have a great brand have to find out what your brand is you have to apply that brand and stay consistent with that
Brand and I like to use Apple as exactly think about this most of my subscribers use our phones and the reason why I know this is because I look on my Google Analytics they come back they do great at branding you know an Apple device when you see one whether it’s the Apple
On there which is a clean nice fresh look metal glass they always have their designs looking like an apple product and they’d be great with brandy same with chapters freshmen coming in sophomores juniors transfers the first thing the first thing they’re going to see is you and if y’all don’t look
Together in uniform then that’s going to give off a bad look to them so it’s best that whenever you think of brandy come up with a brand for your chapter that everybody can follow if you want to be a rugged chapter you want to wear boots
You want to wear you know camo I don’t know do do that if that’s gonna be our brand do that but if you don’t want to be a clean jacket if you want to wear suits or if you’re in a sorority you wanna win nothing but dresses black
Dresses the color of your colors like maybe that’s your brand and stick with it don’t change it up but make that your brand cuz people follow brand as people follow in image people follow consistency and if you have a brand that shows consistency that shows uniformity and people might gravitate towards that
Brand that you’re putting off because that’s what people will see first like I said it’s like if I walk up to establishment right now and I don’t see a logo that’s what’s that’s telling me about their brand their image in their company so that’s the same thing that goes for attorneys
And sororities you have to have a great brand that actually should have been my number one branding it’s very to you but I keep it at number two my number 3 tip is marking you have to have great marketing when I say marketing I mean promoting I mean promoting your chapter
On Instagram social media Flyers buy everything that you at least have to be great but it can’t be had can’t be that luck it had to be great like this is something that everybody will see and this is what I want to put in your head if you’re doing something where
Everybody will see it when you do something that everybody will see whether that’s event where that’s going to the cookout whether that’s hosting something a forum putting out a fire putting on the video it have to be top tier freshmen coming in to campus they don’t see what you’re doing behind those
Doors they don’t see business they don’t see you doing all this planning and stuff they don’t see that what they see is when you actually execute it what they see is when you actually promote what they see is when you actually show up to an event uniform and unit in
Unison what makes E is when you actually go to the stroll off and you’re well put together that’s what they see they don’t see the practices they don’t see you plan they don’t see you putting on as working behind the doors until they actually get into the organization make
Sure whatever you market on Instagram putting out flyers it is quality nothing less than quality and when I say quality I don’t mean stuff that you just put together on Microsoft Word or something like that get someone to make you a nice bomb behind a flyer get somebody that
You know do well at video editing do well at making videos to make your video do that because if you do it yourself when iPhone iPhone and still got the black bars you we need to turn it landscape is still in portrait mode you see the black bars on a video that’s
Already throwing me away so if you throw me away I don’t know you throwing inches away make sure whenever it comes to marketing you produce quality it might be easier for me to demonstrate this to you so hold on one sec real quick all right I call this the iceberg effect so
Pretty much this is going to be our ocean water whatever I can’t draw y’all this is going to be our ship okay So this is the ship and this right here is the iceberg All right so as you can see this diceberg so the ship can see the iceberg the ship represents people that’s interested in our organization so we’re gonna call them recruits the iceberg represents the chapter so the recruits can see the iceberg so what’s on top of the water is everything
That the recruits can see everybody that’s interested in your organization and chapter they can see what’s on the outside only so the top of this iceberg represents programming branding a sea will say marketing all right so programming branding and marketing I want to put this in perspective for you all because you
Probably get a better visual so recruits and interest will only see what’s on the outside so they can only see you know you be in uniform you’re being put together you host some good events so all of this comes into play axon for promotion down so if you focus on this
Stuff this is the only thing that incoming freshmen transfer students sophomore students can see is what’s on top of the water so what’s below the water is your actual planning they don’t know what goes on behind closed doors they can’t see under this water right
Here all they can see is what’s on top of the water so if you focus on these four things then your chapters should be well enough to start getting recruits and interests because if you have if you’re lacking in any one of these areas or all these areas these recruits won’t
Be able to see what your chapter is capable of we’re programming this comes with events or a branding discount with you know social media being uniform figuring out what type of brand you are and what type of image you want to display on campus for your chapter so
That’s very key because then these recruits can see if they can see themselves in your chapter based on how you brand yourself and how you perceive yourself on campus so all this stuff right here will help you get recruits with hope you build interest because this is the stuff that these interests
See they can’t see what’s below water they can’t see you putting in the work to plan these events like a lot of people and a lot of interests are you know they don’t know anything about fraternity so they don’t know all the or sororities they don’t know all the
Planning that goes on a community service everything that goes on behind doors the only thing they know is the stuff that to promote the stuff that you put out there to marketing the brand and stuff that they can go to a native khaleesi they can’t physically see
What’s below this ocean in what’s below the water they can’t see that so they’re moving in this direction and they see that iceberg you know and the thing about icebergs this right here could be you know small but below the water you don’t know how deep that iceberg goes
You know how much planning you don’t know how much a checker been putting it work they don’t know it’s below water they just see the top of that iceberg but if all this is good your chapter should be in a good place or they should be taking a great step
Forward to the right direction but if you’re lacking on any one of these it’s gonna be hard for you to gain recruits it’s gonna be hard for you to have interest it’s gonna be hard for you to promote market anything like that for your chapter and this is where it all
Starts but those my tips for you of course I have a lot of tips that help our chapters how’s the chapter president vice president second vice president of course by the secretary I moved up in the change in my chapter if y’all are currently in organizations
In your chapter need a little bit of help let me know I’m happy to help you all out and happy to help put a plan in place hey if this YouTube thing gets big our love to travel to different campuses and help your chapter do well come in
And help you plan come in and do some workshops to help build leaders in your chapter I would love to do that that’s my end goal for this channel to be able to travel the different campuses help different chapters out no matter what the organization is I am unbiased I
Don’t care I’m just here to help MPAC be great at the end of the day y’all have any questions y’all know where to find me snapchat Instagram the comment sections email do all that good stuff hit that notification bill so you can be notified every single time I make a
Video but that’s it for me I’m singing in the streets but to get in talking about some drinking in some inland wall to me I’m saying man they can the card y’all make a pill hot we smell your scent down damn you like so no groupies see a blonde girl would
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