Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobsā¦ whenever thereās a choice and a market. The pressure might push you to be:
- Cheaper
- Simpler
- Dumber
- More short term
- Easier
- Coarse
- More convenient
- Hyped
But itās also possible to choose a marketplace that rewards:
- Durability
- Difficulty
- Elegant design
- Resilience
- Thoughtfulness
- Higher performance and efficiency
- Patience
A real challenge is in trying to bring the desires of one segment to the other. Thatās difficult indeed.
Choose your customers, choose your future.
