If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesnโt need to be signed to know who itโs by.
On the other hand, AppleTV streams shows that could have come from any streaming service.
When your brand has fingerprints, donโt do things that require you to wear gloves.
