It might be your website, your brochure, the inside of your storeā¦
This is a fine thing to do, but itās not particularly effective.
The secret isnāt to optimize the landing page. itās to optimize the reason people are coming to your site. You canāt convert people who donāt want what you haveā¦ you need to attract people who do.
When we build a system and create the conditions for engagement and growth, it happens without tweaking the last step. And if the system isnāt there, all the tweaking wonāt help.
