This is the hallmark of projects that turn out to be worth doing.
The trouble might be a symptom that we’re onto something that others don’t care enough to do.
And the things that are obviously worth doing are probably already being done.
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This is the hallmark of projects that turn out to be worth doing.
The trouble might be a symptom that we’re onto something that others don’t care enough to do.
And the things that are obviously worth doing are probably already being done.
February 1, 2026