Had to grow it, it had, and so much so that he started breaking his business. And this is actually well documented in newspaper articles. He bought a ton of properties in downtown Orlando and a ton in downtown Jacksonville. He bought a helicopter to fly back and forth.
He had like hundreds of millions of dollars of assets under what you might, you might call like under management or under ownership. And it all came crashing down. There was, I stopped working with him cause I just couldn’t put up with how he overclocked everything and made everything really challenging.
But it was interesting, Pam, you know, working with somebody who grew for the sake of growth really changed my opinion about growth because the thing in the world that grows for the sake of growth is cancer. Hey y’all and welcome to the cashflow podcast, where we’re going
To talk about everything related to the money in your small business. I’m your host, Pam. And without further ado, we’re going to jump right into our episode. Hey everybody, my cashflow friends. Welcome back to the show. And it is time for another version of our really popular segment.
That’s going to hopefully change the way you think about success. We call it know your map. And I have one of the people on my map here with us today that has literally changed my entrepreneurial trajectory. So I’m so excited. He’s with us.
I’ll introduce them in just a minute, but what we’re talking about here is that replacement. For the old corporate networking that we all wanted to run screaming from the building building for. We want you to know your map and by map, I mean the relationship map.
What we’re talking about is, is those real deal relationships that you get into, um, and by the way, are also end up being profitable. Remember, I’m a CFO. These are the relationships that have quietly, but very powerfully kind of shaped your entrepreneurial journey. Think about.
Mentors, think about people you kind of chance encounter met that made all the difference in the world for you and became your best of friends and how these friendships, if you’re succeeding in business are really the backbone of why you’re succeeding. So this is how it all ties to cashflow.
If you don’t have a relationship map, it’s hard as hell to be a business owner. And the man I’m with today knows more about that than most. We have Alex Sharfman with us, and there’s so many things to say about him that are important.
I want to lead with the most important to me. And that is, this is a man of commitment and heart who completely gives into the work that he does and into his friendships, all of himself. If you follow him on social media, you would see that if you don’t
Follow him on social media, I really recommend that you do. I’m going to read a little bit because I think it’s really well written that every, if you think about it every day, members of this band of brothers and sisters with a very unique set of gifts that become entrepreneurs are
Born with some things that are going to drive them for the rest of their lives. They chase momentum. In fact, they long for it and they’re going to very often, as you know, have a really hard time fitting in those systems that are built for the rest of the world.
And so if they’re going to survive and thrive. And to stay out of jail and not medicated, then they’re going to change the world if we let them. So what Alex has done is really created and led a tribe that where these people can thrive.
He’s written a book called the entrepreneurial personality type, which if you have not read it, you need to. It’s like reading a, uh, autobiography every time I pick it up. And Alex, just the way you teach, the way you help people in this situation
Truly thrive instead of maybe living with what they’ve grown up to be ashamed of. It’s a real skill set, uh, is, is wonderful. And I’m so glad you crossed my path. So welcome to Cashflow. Thank you so much for doing this. No, it’s my pleasure, Pam. Thanks for having me. Sure.
So I’m going to run through a few questions for you, Alex, that I’ve prepared because I know you’re a man who believes in the power of relationships as well. And I want to kick things off by talking maybe at the start of your entrepreneurial
Journey, which if I’m reading right, started in about eight years old. Now that I think about it, who’s the very first person? That you would say was part of your relationship map that really impacted your trajectory. What was kind of the aha moment when you went, holy cow, this, this
Relationship changed things for me. Hmm. Hmm. That’s interesting. You know, as a kid, I was always, um, very different than the other kids around me. I didn’t do very well socially, didn’t do great with teachers or with adults. I was, uh, kind of the, the, I guess, like, outcast black sheep.
Like, that’s how I always felt. I didn’t feel like I belonged in a lot of places. And… I started working with my father when I was very young and I, I definitely learned a lot from my dad of what I didn’t want to do and how I didn’t want to be.
I did learn some life lessons from him too, but it was challenging. My dad had like three ways of communicating. It was rage, punitive teasing, and then just extended silence. And I know, you know, I know now as an adult, that was from his trauma as a child. Yeah.
I think the first person who really. Had a massive influence on my life was a teacher that I had in high school. His name’s Rick Lara. He was my speech coach. Uh, and I was in, I was in discussion and debate and speech and forensics and persuasive communication.
I took speech classes throughout all of high school. And I met him when I’m, when I was 13, I’m 50 now, I’ve known him 37 years. Wow. And he showed me that I had this skill set to get up in front of a room and be able to speak and influence people.
And so when I think of like my trajectory as a child, it wasn’t until I encountered him that I really felt like I could win and I felt like I could overcome things. I felt like I could create value and do things that meant something. And uh.
You know, I was one of those kids that if something mattered to me, I couldn’t stop paying attention to it. And if something didn’t matter to me, I didn’t even understand what paying attention means. And so when I was working with Rick, I learned how to speak.
I learned how to debate, how to get in front of rooms. And um, and I think, you know, that’s something that I’ve carried throughout my entire professional career. That’s amazing. Cause you were still in the thick of that system. Didn’t work for you.
And there was clearly somebody who stood out from it and got you. Yeah. Yeah. I mean, Rick was a, it wasn’t, is a totally different type of teacher. You know, we’ve, we’ve known each other for a long time. We’re still in contact, but he was the teacher that had a lot of structure
And a lot of process in his class. So like you felt safe in the structure. But then there was also a lot of challenge and a lot of doing uncomfortable things and getting in front of the room and talking and, um, speaking and like that,
That it’s such an interesting metaphor for business because in business you need a lot of structure and a lot of process, but it’s the process and structure that allows the creativity to come through, that allows the magic to come through. And, you know, if I think about like that experience, that really
Reinforced that to me and for me. If, if we’re in a place where we have process and structure and routine, that’s when creativity comes through. That’s when what we really want comes through. That’s when we build the life that we want.
And so, yeah, I guess, I don’t know that I’ve ever looked at it like that until just now, but yeah, that had a huge influence on me. It’s a, it’s a great thing that it came from eight years old, because one of
The things I know you say a lot is I do follow you on social is, is entrepreneurs generally, you’re going to hate structure. You’re going to hate process, but let me tell you. That process and structure is absolutely critical to your success. If you are this type that naturally hates it.
And you’ve done a lot of work to design process and structure that doesn’t feel like process and structure, but has the same effect. And I know you touch on it a lot in, in the entrepreneurial personality type book and on your podcast.
So what I’m hearing, and I didn’t realize this is you really, for the first time, saw that for yourself. As early as 13 years old, that there was a way to be this person and still live in structure if the structure is done right. Yeah.
I mean, I don’t, I had the realization all the way back then. You know, I think what happens to us as entrepreneurs, Pam, like for anybody listening, if you fight process, structure, and routine, I relate so deeply because I think what happens to us as people with our personality type, like
Let’s, let’s just be very clear about who we are, we’re different than the rest of the entrepreneurial personality types that people who think like we do. We live in the future. We live out in creating something new. You know, we, we are that small percentage of the population that goes
Into the future, creates a new reality, comes back to the present and demands. It becomes real. And when you look at the most of the population, they live in the present. They’re in the present. They’re there, you know, they’re doing what they’re doing and people with our personality type.
Most structures, most processes in the world don’t work for us. You know, this can go back to school. It can go back to a job that you had. It can go back to a system that you were in a committee that you were on.
We often feel like, like we’re either surviving the system or gaming the system, but rarely do feel like we’re really served by the system. And so creates this aversion to any type of process, any type of structure, any type of routine, any type of repetition.
It’s like, no, I don’t want to do that. I’ve been in school. I’ve been in the job. I’ve been in that situation before, but. I’ve, I’ve been coaching and working with entrepreneurs and running my own businesses now for over 30 years. And what I’ve seen consistently is that when there’s minimum effective
Dose process and structure, when you have a morning routine, when you have clear planning guidelines, when you have a system through which you run your business, that’s when we really grow and that’s when we create the outcomes we want in the world.
And so I think it’s important for us to know that yes, we are naturally going to. Fight process, structure, and routine due to the conditioning that we’ve, we’ve had in those situations where we’ve done it, but once we allow it, and once we start
Accepting that, that minimum effective dose, appropriate process and structure and routine will actually set us free. I love that term, minimum effective dose. It applies to finance too. It’s, we don’t want to strap you with bureaucracy. We want the minimum effective dose to make you have good information to decide from.
That’s really all we’re doing. That’s a great, I love that term. Yeah, no, it’s, it’s important because You know, it’s funny, Pam, uh, probably six months ago or eight months ago, I, we were having one of our events and I asked the audience, why did you get into entrepreneurship?
And I wrote all the answers on a, on a post, like one of those oversized post it notes. And the answer answers were themes like, um, freedom and time and choices and autonomy and. You know, this, this long list of things, not once did it say, I want to work hard.
Not once did it say, you know, I want to be overwhelmed. Not once did it say for 12 hour days or 14 hour, any of those things, we, we get into this world for freedom, but then we immediately give it up in, in order to get this thing we call success.
But if, if we got into this world for freedom, then freedom is really success. And in my experience, what creates freedom is when you have the right minimum effective dose process, structure, and routine, if it sets you free, it gives you your time back, it gives you your energy back, reduces decision making
Fatigue, lowers the pressure and noise in your life, and creates an environment where you actually know what you want. I think so many entrepreneurs are chasing an outcome that when they reach it, it isn’t really what they wanted. And it’s because we don’t take it.
Yeah, we don’t take the time and space to really understand what we want and what would, what, what would feel effortless and exciting and fun for us, the entrepreneurs that I’ve worked with that create eight figure and nine figure and even larger businesses, they’re doing stuff that’s effortless
And exciting and fun for them. It, there’s this commonality. I know that most people don’t, most people don’t believe that, Pam. They don’t believe that like you can have effortless, fun and exciting business. But I look at like my friend Giovanni Marceco, who runs, uh, Arcangel, you know, DL.
Archangel is now a multimillion dollar company. He’s more profitable than he’s ever been. He’s also having more fun than he ever has. He designs these events and experience and he has fun. And like, I, I, I mean, I, I spend a lot of time with Gio when I’m
At his events and he is always so excited for what’s coming next. Yeah, and so he’s basically, yeah, he’s, he’s taken his skill set to create experiences and he’s translated, translated them into a business where literally if you’re around Gio, what he’s doing, you can feel it’s effortless. Yeah, you can.
That’s very true. And he’s been through one of your, your systems trainings too. I know that I know it made a big difference in how, how he operated. And the thing that I’m, I’m really hearing here is. It just jumped right out at me was what you said, we go into entrepreneurship
For our freedom and then we immediately basically lock ourselves in jail and create an outcome that’s still a jail. And there is another way to get there. And that’s what, what, uh, what you’re helping the world with, which I, which I just love.
All right, but switch gears just a little bit here and I want to going back to the relationship map and you know, again, certainly geo is one of those geo is how I met you. Right. And that’s one of the things I keep track of is, you know, how did I find
And get to everybody I got to so that I can have gratitude for the whole chain anytime I think of somebody. And so we’ll be really neat to hear from you as an example of a time that you connected with someone who led you to a completely surprising opportunity
That you never would have seen. If you hadn’t crossed that person’s path and kind of how did that play out something you didn’t see coming and they, you know, it was like, wow, this is, this is new and enlightening. I have, I have an interesting one for you, Pam. So cool.
I’ll give you a little backstory to, so you understand why this is, this is an important relationship that I had. So. As a kid, I worked with my dad and my father was an entrepreneur. He had, um, a large accounting practice in, in Mexico. Then we moved to the United States.
He had a large factory that created concrete roofing tiles. That factory failed. The, the business in Mexico didn’t do really well. And so he kind of got into the place where he didn’t grow, you know, as,
As a kid, I worked with my dad and it was first working in a swap meet, like a flea market selling electronics. Then we had a big stand in the flea market, then we had a permanent stand, then it became a store. And once it was a store, it never really grew.
It just kind of stayed the same. And that was hard for me as a kid, like watching the lack of growth, the lack of progress, the lack of, of like momentum was really hard. And then in college, after I had words with my dad in college, my friend and
I started a financial consulting firm. We were doing billing and collections for fraternities and sororities. And we were approached by, yeah, it wasn’t, it wasn’t really as impressive as it sounds. We did okay. We did okay. But we sold the business to a company run by a guy named Cameron
Kuhn, who I knew for a friend. We sold the software to him and he, he turned around and used it for utility billing. So like here we are using it for like billing fraternities and sororities, this tiny little thing. And he turned around and made it into this huge thing.
And I moved out to Florida to work with Cameron. For what should have been a year and you can look them up. It’s Cameron Kuhn, K U H N and Pam. There was this crazy contrast working with my dad and working with Cameron because Cameron, Cameron wanted to grow at all costs.
He grew for the sake of growth. We would be growing. We would get a deal and we would say, Hey, it’s going to take six weeks to deliver this deal. And he would come in and say, let’s do it in three.
And he was investing in real estate and he was, um, he was buying buildings in, in Orlando and in Jacksonville and like just had to get bigger numbers and had to grow it and so much so that he started breaking his business. Uh, and this is actually well documented in newspaper articles.
He bought a ton of properties in downtown Orlando and a ton in downtown Jacksonville. He bought a helicopter to fly back and forth. He had like hundreds of millions of dollars of assets under what you might, you might call like under management or under ownership. And it all came crashing down. Wow.
There was, I stopped working with him cause I just couldn’t put up with how he overclocked everything and made everything really nice. Challenging, but it was interesting, Pam, you know, working with somebody who grew for the sake of growth really changed my opinion about growth because
The thing in the world that grows for the sake of growth is cancer. Cancer’s mission is to grow. And when I look at like the relationship I had with Cameron, his mission was to grow, but for no reason other than having a bigger scoreboard, having
More dollars, having more, more, you know, assets, whatever it was. And I mean, I watched him blow up, not, not working directly with him, the six or seven, I was supposed to work with him for a year. I made it about eight months, but then afterwards watching like this dramatic
Growth and influence and all this other stuff and just sitting on the sidelines thinking like, this is going to crash. I know he’s going to crash. I’ve been inside and I watched it happen. And I think what, what ended up happening was. It taught me that growth should be for a reason.
Growth should be for a level of contribution. Growth should be for a level of impact that you’re making. And yes, of course, I want entrepreneurs to make money and, and make a significant impact and, and we should be financially successful and financially independent, but we should also know why we’re growing.
Otherwise we just get into a place where we’re doing it for the purpose of growth. And, um, you know, my friend Larry Hagner shared a quote with me that. I know some people that are so poor, all they have is money and truth, but it’s true. You see it everywhere.
And again, that’s another thing people don’t believe because you say all you hear all the time. Yeah. Yeah. Yeah. I’d be a lot less. I’ll go ahead and be sad with money instead of sad without money kind of thing. And it’s. It’s not real until you’re there.
You can just see it in people’s eyes when there’s only money and nothing else. And it’s, it’s a, it’s dead eyes. It’s crazy to, to see it. And that’s, I think why I connected with you so much, because clearly, you know,
You’ve had a purpose to make this tribe of people feel like they’re normal. It’s not the right word. Cause they’re not normal. They’re, I love your term, evolutionary hunters. And they need a special container that looks different from everybody else’s container to do what they need to do.
And in your bio online, it’s like, it’s how, it’s why we have a light bulb. Right. Yeah. Yeah. That’s why we’re in space. It’s, it’s all of those things. And they wouldn’t be happening without this group having a place to, to thrive. So that’s really neat.
So you’re the person who kind of took you in a direction that ended up being really valuable. Was because of the sort of bad example you saw of it. Yeah. Yeah. I mean, I think, I think as, as people, you know, there’s, there’s definitely people who’ve had massive positive influence on my life.
And, and I would say Cameron had a massive positive influence in my life because I watched this person who was driven for no reason other than just getting something bigger and just making it more important and just making it more significant and.
There was never really an outcome of like helping people or contributing or making the world a better place or any of those things. And, and, you know, in my experience, Pam, the people who build businesses like that, where they’re just building for numbers, where they’re just building for
The sake of growth, eventually because they get bored with it or they get fronted by it or they’re frustrated with it. It comes tumbling down. There’s a level of, um, self sabotage that happens because here’s, here’s like, like an insight that I’ve watched over and over again is that.
If you’re an entrepreneur and you are pursuing growth for the sake of growth, happiness is almost inevitably never going to be there because you can’t grow enough if growth is the only thing you’re looking for. Cause you always want more. You always want more. Yeah.
And so what often happens to entrepreneurs who are in that place of growth for the sake of growth is like me in my twenties, they, you start making a lot of money. I had hundreds of thousands of dollars in a checking account.
I didn’t know what to do with it because I was making a lot of money. And. But I was still unhappy, you know, I wasn’t fulfilled, I was unhappy, I was unhealthy, I was beating myself up, I was working seven days a week, and here’s
What happened to me, the money in the bank actually became a judgment against me, it was like, I’m still not happy, even though I have hundreds of thousands of dollars in the bank, eventually millions of dollars in the bank. I’m still not happy, even though I’ve created this thing called success.
And I see this happen with entrepreneurs all the time. Now there’s a flip side of that coin. When somebody is doing work that matters, that they care about, they’re helping people that they really care about, they’re making an impact, they’re making a contribution.
That money is a reflection of the change they’ve created in the world. That money is, is, is, is… Well, and it’s, it’s actually the, the confirmation that they have put energy out into the world and that energy has flowed back to them in a way that they’ve created a contribution.
Capital always flows to contribution long term. And so I think for us as entrepreneurs, like remembering why we’re doing this and why we actually want to do this is crucially important because. Success can be like financial success can be incredibly hollow. If that’s all you have. And almost shaming.
It sounds like it, for you, it was like a shaming thing. It’s like, oh, I’ve done this and it doesn’t mean anything. Wow. Did I, you know, what can I do? Right. What the hell is going on? It was so hard. Yeah. I love it.
And, and even though this, you have, that was particular example, I think of something that maybe should have happened to see that example, but in your career, I know you’ve told me stories of times when things haven’t gone right. And we all probably have those stories, but I’m curious, is there somebody who
Jumps out in your relationship map who was kind of there when things were bad for you, your friend in the foxhole who. Made a difference, bailed you out somehow emotionally, socially, financially, whatever you needed, but that sat there with you while things were awful.
Um, is, is there that person in your network somewhere? Yeah. I mean the, the, you know, when I was 30 years old, I met my wife, Katie. And I was at the end of a decade of growing a business to have offices in the U S and Latin America.
We were responsible for over a quarter billion dollars in sales. We were a multimillion dollar company. I had a tremendous amount of success, but it felt like nothing was going right. And I met my wife after a really challenging period in my life where I was like on sabbatical, I wasn’t dating.
I was. Like kind of shut everything down and happened to run into her one night at a restaurant in Tampa. We were both traveling and we just happened to be there. Wow. And after a couple of weeks, I, you know, we exchanged numbers.
I called her after a couple of weeks, she called me back. She waited two weeks. We’re still working through that. But that was, that was 20 years ago. That was actually, that was 20 years ago. Next or 21 years ago, next month, I think. Wow. That’s fantastic.
And yeah, and, and meeting Katie changed everything because she changed my perspective on what was possible in life. And, uh, you know, I tell people like my parents gave me life, but Katie actually showed me how to build it, build a life and how to have a real life. And I love it.
I sold my company. We went into business together. We’ve been working together ever since. And it’s just, it’s brought a much higher level of purpose and commitment and reason to my life that I didn’t have before. I love that. And I love that your example is not an example, not that there’s anything
Wrong with these examples, but I love this one that it, because it’s not this is it’s not, Oh, I lost all my money. And so and so was there to help me put my business back together. It was, I lost me.
And Katie was there to work with me to put myself back together. And that, those are the things that I think sometimes we sacrifice and yours is the opposite. I just, I just love that and I love Katie. So I can absolutely see why and how that happened.
Um, final act on these relationship questions. You ready? Sure. I want to talk about the ripple effect. So. Looking out at the horizon, how, and, and you’re a great person to ask this question to because you see further into the future than anybody I know,
And I love your example of where the people who go out there, find the thing, come back and try and do it. But who is it in particular who’s, who’s like continuously or at some point really made you or enabled you, I guess, to think bigger to look further.
And really think about your endeavors and the impact they can make. Now you’ve made such huge impacts. I mean, during the downturn in the economy in 08 and 09, you, according to the U. S. Treasury, shortened the life of the foreclosure crisis by five years. Okay. That’s a pretty big, slipping impact.
How do you like look ahead and, and who helps you look ahead and go, I still have things to do. Man, what an interesting question, Pam. Um, I mean, I have. So many just incredible relationships in my life, like yourself included,
You know, I, I, I have this massive bookshelf here in my room and in my office and so many of the people who’ve written these bestselling books are friends of mine and, and, you know, I, I’m in relationships with them.
Like the people that I read growing up, I’ve been on stage with those people. I’ve met those people. I’ve spent time with those people. But I think when you ask the question, the way you phrase it is like, who keeps me looking forward and who keeps me thinking about the future?
I think it’s my kids. You know, I have, I have a 16 year old and a 14 year old, um, Reagan and Kennedy. And Reagan is like the best friend that I’ve ever had in my life. And Kennedy’s the greatest teacher I’ve ever had in my life.
And I watch them and I spend a lot of time with them. And we spend a lot of time as a family. You know, I, I know that they’re going to be here long after I am. And so I project forward and I think like, what do I want this
Place to look like for my kids? And, and what, what kind of support do I want them to have in the world? And, and how do I want them to exist in the world? And so, you know, I think, I think that keeps me in a forward looking attitude of
How do we, how do we make things better? And, um, I don’t think I would have ever thought that would happen before I had kids. The day. I love that because you, you just recently, I think, took Reagan with you to Archangel. Yeah.
So it’s, it’s a real and, and big part of your business that your family is involved and it, it always has been since I’ve known you, like you’ve always involved them, and that answer seems just perfect from you because you’re gonna do
As much as you can to make that ride for them something that’s gonna be there. Challenge and their fun and their life. And it also reinforces that whatever systems you put in place for yourself are working because you’re able to have that time to even see and hear that. Yeah. Yeah.
It’s interesting, Pam, you know, when. When the girls were really little, I used to do a lot of like brainstorming around how I wanted to raise them and what, what guidelines we should follow and what framework should we follow?
And man, I looked at a lot of them out there and I didn’t like any of them. And there was this day where I was like writing down like, what, what do I really want these kids to grow up? How do I want my daughters to be in the world?
And I wrote down. I wrote down some qualities, but it didn’t really feel like it made sense. And so I just started writing names. I wrote like the names of people who have inspired me. And I remember writing like Oprah Winfrey and Harriet Tubman and Rosa Parks and.
Um, you know, uh, Ruth Bader Ginsburg and like Marianne Williamson, like who, who are the women that like, I think of, and there was this commonality with all of them. They were revolutionaries. Huh? And I remember thinking, I want to raise my kids to be revolutionaries
Because the world will always be a revolution, but it gets interesting, Pam, because You know, I asked myself, like, what would, what would, how would you raise a revolutionary? So number one, you know, we don’t impose a lot of, we haven’t, and we, we, we
Won’t impose a lot of beliefs on our kids. Like we let them figure their own beliefs out because they’re beginning to lead a revolution. That’s, that’s first and foremost. That’s what it is. Yeah. We listen to our kids, like when they were in a public school for,
For a few months and they came to us and said, Hey, this isn’t working. It’s really challenging. It’s frustrating. It’s upsetting. It’s affecting us. We pulled them right out of the school. We listened to our kids. If you’re a revolutionary, you need to be listened to.
You need to believe that if you speak, people will hear you. And I wanted my kids to feel safe. And so, you know, we make minor corrections with the kids, but we’re not parents who have a ton of rules. We’re not helicopter parents. Like we let them go out and do stuff.
Sometimes they do the right thing. Sometimes they do the wrong thing. We have family discussions around it. And so, you know, I, I feel like I created that environment where the kids were both of them will be able to go out and do what they want to do in the world. But.
We were working with a shaman a few months ago and he came in and, and like worked with our family a little bit. And I shared with him that, that desire that I had for my kids to be revolutionaries. And he said, Alex, you know, I suggest that you consider an upgrade
To that revolutionary outcome. And I was like, well, what do you mean by an upgrade? And he said, you know, revolutionary implies that there’s going to be opposition, implies that there’s going to be force, implies that there might be violence.
He said, why don’t you change your view of what is possible for your kids from revolutionary to transcendent? Think of them transcending issues. Think of them rising above issues. Think of them changing the world because their perspective is so different. Nobody has heard it before. I’m getting a little emotional talking about this.
And I remember when Edwin, the shaman we were working with said that, I sat there and I ran through in my head, like, okay, is the way we raised them going to be transcendent and like, uh, they form their own opinions that’s transcended. They they’re seen and heard that could be transcendent.
You know, they, they know that the world around them is supporting them. That could be transcendent. And so that works. So I’ve upgraded my vision for my kids going from being revolutionaries to being able to transcend and change the world through transcendence. And yet what you picked to teach them.
It’s exactly the right skillset, even though you were calling it revolutionary. Felt so lucky that that happened. Yeah, that, I mean, that’s, I love that because it’s, and I tell you, this is the first podcast where I’m taking notes like I’m in a classroom. That I love those four things.
It’s, you know, they’ve got to have their own beliefs, listen to them, make them feel safe and have that family discussion sort of. Brainstorming and sharing unit put together. And I think you guys really, really exemplify that beautifully. So, um, I love that. So one more thing before we go.
So I want to encourage everybody who has not read, even if you have read it, it’s time to read it again, which I’ve done recently because you’ve been talking about it, the evolutionary personality type. It really is encompassing. It’s a big hug. And at the same time, wake up call for us.
I think that we have work to do and there’s a place to do the work. It’s not horrible work. It’s not, you know, 12 hours a day grind. Like you’re saying, there’s a way to build that business. We wanted to build when we first started out.
Um, and then I also know people, Alex’s podcast is amazing. It’s called momentum. You’ve been doing this for how long now? The momentum podcast. I was thinking you had a new one. But this is the one I’ve been listening to forever. I think we started in 2016, 2015, 16.
One of the old guard with, uh, with the podcast and I don’t ever walk away from that podcast without have picked something up to do. I often have to pull off the side of the road because otherwise I’d be trying to write notes while I’m driving, which is never good.
Um, but, but I absolutely loved those. And Alex, anything else you’ve got to kind of share about the book or the podcast that might be something. Any one of the folks listening today can take away with them and just kind of put into action. Yeah, you got it, Pam.
So right now, um, we made the decision a couple of weeks ago, actually, at Archangel, to make the full electronic copy of the book free for any entrepreneur who wants to read it. And so you can go to free EPT book. com. So like free entrepreneurial personality type book. com.
Download the electronic copy. You can buy a hard copy if you want the souvenir. But the reason I’m giving away is I just, I want more entrepreneurs to understand this information. I want more entrepreneurs to understand themselves better. This book, the, the subtitle is your guide to the most important
And misunderstood people among us. And the whole goal of the book is that. You understand yourself and are able to create massive momentum and release some of the suppression that the world has, has heaped on top of you. Some of the negative loops and spirals that we all get caught
Up in and be able to go out and make your greatest contribution. And I think for me, the path to making our greatest contribution is a path of self acceptance and self understanding and self love and. God, has that been hard for me to understand?
I remember people, people used to say, Alex, all you need to do is love yourself. And I wanted to turn around and say, can you go F yourself? I didn’t understand what he meant. but now I’ll be 51 next week. Um, happy birthday upcoming. Thank you. And. Almost 51.
Like I know that the path to our greatest contribution is through doing what we enjoy through doing what feels timeless for doing what feels exciting. And the way that we understand that is by really understanding ourselves, accepting ourselves and loving ourselves in that order. I don’t think it comes in any other order.
And. The entrepreneurial personality type book will give you a massive shortcut in doing that. Yeah, I agree. Oh my God. I love it. And folks, I really encourage you. This has been Thick with Lesson. I’m going to go back and listen to it again.
I know, I know my producer is going to be listening to every single word, and I hope that you keep this one wherever you listen to podcasts and come back to it. Because literally, as I think back through our conversation, Alex, there
Are so many takeaways in that you really do pack so much into every, I can’t wait to see your new keynote. I know you’ve got a new one going. I’m going to have to find where you’re going to be doing that next and get
There because um, I can’t, I’m still unpacking the one I I’ve heard three years ago and still referring back to it and making decisions based on it. So keep doing what you’re doing in the world. Give my love to Katie, if you would. You got it, Pam.
And thank you, thank you for this. It’s always good to see you. And, uh, I’m glad you’re out there helping entrepreneurs with finances because man, when you understand your numbers, everything else in the world gets so much easier. That is the truth. But alone, like you said, the money doesn’t do it alone.
It’s all balanced, which is why we work on so much more. Folks, I wish you a fantastic week. Thanks for joining us and we’ll see you on the next episode. Take care. Thanks, Alex. I hope that video was helpful and I hope you subscribe to my channel for more
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