• Home
  • Fraternities&Sororities
  • Entrepreneurship
  • WealthBuilding
  • Brotherhood
  • Sisterhood

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

What's Hot

Gangstalking: Rainmaker Technology Corporation Losers Playing God – Epstein Gaslighting

Як отримати Духа Святого #8

USHist124

Facebook Twitter Instagram
  • About us
  • Contact us
  • Privacy Policy
Facebook Twitter Instagram Pinterest Vimeo
Divine 9
  • Home
  • Fraternities&Sororities
  • Entrepreneurship
  • WealthBuilding
  • Brotherhood
  • Sisterhood
Divine 9
You are at:Home » Customer service is a choice
Entrepreneurship

Customer service is a choice

adminBy adminJanuary 10, 2024No Comments3 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr Email Reddit
Share
Facebook Twitter LinkedIn Pinterest WhatsApp Email


It’s either part of your strategy or you’re paying for your mistake.

800 numbers changed the way large brands dealt with the public. Instantly, and for free, a consumer could contact a company about a product or service and they would work to make it right.

It was more than fodder for an infinite number of New Yorker cartoons. Some brands made it a part of their marketing strategy (Zappos, for example) while others saw it as a bottomless expense and did as little as they could (Google, for one.) The successful companies in the no-support group spent the money they saved on user experience, working hard to make it so you’d never need to call them.

Both are defensible choices. Great customer service is expensive, but it’s also free. It’s free because delighting a customer who has an issue is the single cheapest way to not only keep that customer, but also have them spread the word.

Building a new car company is difficult and expensive. Rivian has adopted the strategy of being the most honest, diligent and responsible car company in history. They answer the phone in one ring, a helpful person actually helps, and they work overtime to make things right. If you meet someone with a Rivian, just ask them.

A much smaller company, Discourse, supports their software with a community approach that’s human, interactive and effective. It’s not as expensive as having a car towed away, but it supports customer loyalty and decent margins.

Delightfully, great companies like PSAudio are following their lead, using Discourse to help customers become connected and find support. It provides a layer of insulation that other companies struggle to keep up with.

On the other hand, Firstbase.io, a new company aiming to service founders of new companies, has completely lost their way. They take as long as five business days to respond to a query, their UX is terrible and they generally don’t care, or at least act like they don’t. Unlike Google, who decided to build a customer-facing product that didn’t need support, Firstbase is simply in cost-cutting mode. It’s broken and they know it.

You can’t cost cut your way to greatness.

Consumers have been trained to expect that companies will engage. Even if you’re a soloist, the availability of instant communication means that if you choose to do a lousy job on support, you’re going to be judged accordingly.

January 9, 2024





Source link

Share. Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Telegram Email
Previous ArticleConsequences | Seth’s Blog
Next Article The opposite of insubordination | Seth’s Blog
admin
  • Website

Related Posts

Publicity or public relations? | Seth’s Blog

July 9, 2025

The future doesn’t care | Seth’s Blog

July 8, 2025

Not smart vs. stupid | Seth’s Blog

July 7, 2025

Leave A Reply Cancel Reply

You must be logged in to post a comment.

Demo
Top Posts

Gangstalking: Rainmaker Technology Corporation Losers Playing God – Epstein Gaslighting

July 10, 2025

Balancing Life as a College Student

July 5, 2023

Why Are Sorority Values Important?

July 5, 2023

It’s Not Just Four Years- It’s a Lifetime

July 5, 2023
Don't Miss
Brotherhood August 3, 2024

Live Reading of “The New Right Papers”

source

The Dark Truth About Lil Tecca

Organizing for urgent | Seth’s Blog

Aqwal Zari ااقوال زريں اقوال حضرت علي خير و بھلائي

Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo

Subscribe to Updates

Get the latest creative news from Chapter App about design, business and telecommunications.

Demo
About Us
About Us

Welcome to the Divine9 Blog, your ultimate destination for uncovering the transformative power of fraternities, sororities, wealth building, and entrepreneurship. Join us on this captivating journey as we explore the rich tapestry of experiences, wisdom, and knowledge that these four remarkable categories have to offer.

Facebook Twitter Pinterest YouTube WhatsApp
Our Picks

Gangstalking: Rainmaker Technology Corporation Losers Playing God – Epstein Gaslighting

Як отримати Духа Святого #8

USHist124

Most Popular

Triskelion Rise as one by Lifting each others Up Capital “E” mga Tol & Sis Salute!

May 9, 2025

Book Release programme of the Book Equality, Justice and Fraternity in Contemporary India

August 21, 2023

hum faqeero ko madine kee gali achi lagi❤ #shorts #fazalmoula #madina #allah #islamic #rozarasool

June 8, 2024
© 2025 Divine9.blog
  • About us
  • Contact us
  • Privacy Policy

Type above and press Enter to search. Press Esc to cancel.