That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be.
Is it:
Advertising
Publicity
Increasing retail distribution
Direct and measured response
SEO
Making the logo pretty
Wholesale and trade relationships
Maintaining the status quo and not screwing up
Keeping the website running
Positioning
Creating network effects
Community engagement
Strategy
Listening hard to market desires
Customer service
Customer delight
Quality metrics
Mass market promotion
Branding (whatever that is)
And seven other things we could name and argue about…
If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important?
Call it what it is. Say what it’s for. Describe what you do.
