How Phi Delta Theta Chapters Can Use Social Media to Attract New Members
By: Kate Ferguson, Director of Strategic Content
Social media is a powerful tool for connecting with potential new members and showcasing the unique experience Phi Delta Theta offers. By strategically sharing content, your chapter can attract individuals who align with the Fraternity’s values and mission. Here’s how to effectively use social media to recruit new members while emphasizing the bonds of brotherhood.
Showcase Brotherhood
At the heart of Phi Delta Theta is the bond of brotherhood. Through service, leadership, and shared learning, your chapter exemplifies the values that make Phi Delt unique. Use your social platforms to highlight these moments so potential new members can see that joining Phi Delta Theta means becoming part of something bigger than themselves.
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Content Ideas to Inspire Your Posts
Meet the Members
Post photos and brief bios introducing current members. Share their interests, accomplishments, and favorite Phi Delt memories to make your chapter feel more welcoming.
About Phi Delt
Share your mission, values, and goals as a chapter. This not only educates potential recruits but also reinforces your shared purpose as a chapter.
Why Phi Delta Theta?
Members join because of the people. Let your audience know the impact Phi Delta Theta has had on your life. Share personal stories that highlight the transformative power of brotherhood.
Fraternity History
Engage your audience with interesting facts and stories about Phi Delt’s storied past. This helps recruits understand the legacy they can become a part of.
Academic Support
Highlight tips and resources for academic success. Show how Phi Delta Theta supports its members in achieving their academic goals.
Repost GHQ Content
Phi Delta Theta General Headquarters frequently shares content worth reposting. It’s a simple way to showcase the Fraternity’s national initiatives and help recruits see the bigger picture.
Behind the Scenes
Give a glimpse of Fraternity life by sharing candid moments from chapter events, meetings, or casual hangouts.
Testimonials
Share testimonials from current members about how Phi Delta Theta has enriched their lives. Authentic stories resonate and inspire others to join.
Polls and Q&A Sessions
Use Instagram Stories or other interactive tools to engage with your audience. Ask them what they’d like to know about Phi Delt or campus life.
Contests and Giveaways
Host a fun competition or giveaway to increase engagement. It could be as simple as branded swag for those who answer trivia questions about Phi Delta Theta.
Member Spotlights
Feature a Member of the Week or Member of the Month to celebrate accomplishments and highlight the diverse individuals who make up your chapter.
Collaborations
Work with other campus organizations and share the partnership on social media. This showcases your chapter’s involvement in the wider campus community.
Recruitment is about making connections and demonstrating the values and experiences that make Phi Delta Theta special. Use your social media platforms to tell a compelling story, engage your audience, and invite potential members to learn more about how they can join your brotherhood.
Remember, Phi Delta Theta General Headquarters is here to help! If you have any questions regarding digital content or engagement opportunities, please contact Director of Strategic Content Kate Ferguson.
