The simplest way forward is to see which boxes your target market has and then check all of them.
Unfortunately #1: The audience doesnโt publish their actual list of boxes, they conceal many of them.
Unfortunately #2: They donโt all have the same boxes.
Unfortunately #3: If it were that straightforward, your competition would have done it all already.
Great work finds emotions, stories and possibility. Great work invents new boxes.
The Yellow Brick Road is mostly an illusion.
