You have a strategy. Perhaps you didn’t even choose it but you have one… and it’s not working.
The dominant question is, “what do I do now?”
Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed?
Perhaps we should look to others that have succeeded and use their tactics.
The problem is simple. You don’t have a tactics problem. You have a strategy problem.
Borrowing tactics from someone with a useful strategy isn’t going to help because it’s their strategy that’s better, not their tactics.
And using tactics from someone who got lucky isn’t going to help either. Someone needs to get lucky, and it was them. It’s not their tactics that made it happen. Going to the same bank as Charlize Theron isn’t going to make you a movie star.
When in doubt, focus on your strategy. The tactics will follow.
