One way to turn a product or service into a story is to gift wrap it.
Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in?
Whether you’re providing a service to a casual customer or a product to a regular patron, what you’re really selling is the story. The commodity part of your day leaves no room for magic.
Handing a friend a $50 bill is very different from buying a thoughtful gift and carefully wrapping it.
We can find a way to add a bit more.
