Browsing: Entrepreneurship

Comfort and convenience | Seth’s Blog For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution…

Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was…

Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions.…

More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well.…

Indifferent overhead | Seth’s Blog Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related…

They’re often related. It’s not unusual for someone to have more experience or knowledge than we do. If they use that knowledge to their benefit, not…

That’s not true, actually. Books sell, but book doesn’t. The odds of a particular book selling a lot of copies are close to zero. The truth…

It’s easy to get focused on the public-facing mouth of the funnel. More followers. More impressions. More buzz, hype, promotion. Get the word out. Just about…

“What’s the catch?” | Seth’s Blog It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems…

In 1970, when Walter Cronkite was narrating current events for the United States, he was 54 years old. Hitchcock made his last film when he was…