Browsing: Entrepreneurship

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization…

If you don’t realize that you have power, you might not be able to exercise it. The power to speak up, to participate, to invent, to…

Why isn’t this enough? There are plenty of good ideas, easy to learn from and copy. There are countless projects, well executed, with the steps on…

It’s easy to believe that in some moments, the world is out to get you. This is unlikely. The world hardly knows you exist. There is…

Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories…