Browsing: Entrepreneurship

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using…

She’s here! | Seth’s Blog Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in…

Don’t rush | Seth’s Blog …but hurry. The words matter. Rushing has a built-in excuse. Rushing pushes us to skip steps or ship junk. But hurrying…

Beyond CRM | Seth’s Blog Many marketers spend time with their CRM systems. Expensive cloud-based tools that automate Customer Relationship Management. Maybe customers don’t want to…

The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we…

Comfort and convenience | Seth’s Blog For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution…

Not what we see when we’re present, but what do we see when we imagine we’re present? In the early days of photography, the world was…

Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions.…

More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well.…

Indifferent overhead | Seth’s Blog Every business and individual has overhead. The bills we have to pay and the costs we incur that aren’t directly related…