Browsing: Entrepreneurship

Insulation > power | Seth’s Blog When energy is cheap, people build buildings that are poorly insulated. It’s faster and cheaper in the…

Terrible | Seth’s Blog Most of us are terrible at some things. Lack of skill, focus, practice, care or just temperament means that…

One friend recently opened a bookstore instead of a bookmobile. Another is investing two years of his life to open a restaurant instead of a series…

A better mousetrap | Seth’s Blog That’s easy advice and a fine goal. Except… if you look at the last hundred years, we…

Who is Nicole Bennet and why does she keep calling me? A few times a day, a voice pretending to be someone named Nicole rings my…

52 years ago, Apple’s 1984 ad ran on the Super Bowl. Once. It’s generally considered the most effective ad of its kind, creating a legend and…

Why do books and records have standard pricing? You’d think that a record from Miles Davis or Patricia Barber would cost more than one from the…

It’s difficult to write directions. A user interface, a map or a recipe all require empathy. That’s because the person writing it knows something the reader…

We are story-processing creatures, and the most effective stories are often embodied in people. Living examples of the lesson we’re trying to learn and the posture…

Celebrity gossip, fortune-telling and superstitions are the original forms of fake news, but now it’s increasingly widespread. In every field from science to world affairs, it’s…