[Lots of links in this post⊠US offer is here, international is here.]
Ideas travel horizontally.
Not from the creator to the audience as much as from one person to another.
Itâs easy to misunderstand the insight of Kevin Kellyâs 1,000 True Fans. Decades ago he argued that the long tail is fueled by circles of people who lean in and support a creatorâs work. 1,000 people who show up when thereâs something important going on. 1,000 fans who care enough to enable an individual to create something worthwhile.
That matters. But thatâs not what makes it so powerful.
Ideas that spread win.
The 1,000 fans go first, yes, but they also spread the word. Part of the creatorâs job is to give the true fans something worth talking about, something that advances their mission.
When we make spreading the word worthwhile, the word gets spread.
Today, Iâm launching my new book in a special package to 1,000 people.
Click here for more pictures and to orderâŠ
Itâs seven copies of the book (which comes out in about six weeks), a collectible chocolate bar from Askinosie with a trading card inside, a deck of 54 strategy cards and three monthâs access to purple.space, including full access to the Marketing Seminar and Strategy Course as well. The retail value is over $700. Iâm working with my publisher and Porchlight to sell the whole box of joy for below cost, less than $125 in the US.
Why overdo it?
Because ideas spread horizontally. Because someone with seven books is likely to give six away. Because I believe that when people have a better understanding of how to use strategy to make things better, theyâre going to want to have their colleagues join them on the journey.
And because itâs fun.
Itâs fun to interact with the true fans. Your questions and stories and heroics make me think more clearly and find new ways to extend the work. And what an opportunity design and create packaging for chocolate bars, trading cards and a strategy deck as part of my day job.
It all ships in a few weeks. If itâs something youâre interested in, I hope we made enough.
Click here to see all the details. International orders (no chocolate, sorry), please click here instead.
Thank you.
