Decisions are easy, choices are hard.
A good decision is our best analysis of the facts, options and risks. If itโs too close to call, flip a coin, because itโs too close to call.
On the other hand, a choice involves understanding our priorities, evaluating our preference for risk and sometimes, changing our minds. None of these are easy.
If we face a difficult choice, itโs helpful to stop thinking about it as a decision. Itโs a choice. Decisions are strategic, choices are personal.
