Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing.
It’s tempting to talk about not making fast enough progress.
But it’s far more useful to ask which direction we’re progressing.
Often, people will point to the velocity of the change they’re making without pausing to consider the direction of that change.
Strategy is the hard work we do before we do the rest of the hard work. Where to?
