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You are at:Home » The Advisor Cheat Code – A Wealth of Common Sense
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The Advisor Cheat Code – A Wealth of Common Sense

adminBy adminFebruary 1, 2025No Comments4 Mins Read
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Posted February 1, 2025 by Ben Carlson

Five years removed from the onset of the pandemic, it’s interesting to reflect on the stuff that’s changed and the stuff that hasn’t.

Remember when people were predicting handshakes were going to become a thing of the past? Or how no one was going to attend college anymore?

One of the quickest changes we all made was becoming comfortable with video calls to communicate. I don’t even get conference call-in numbers anymore. It’s all Zoom, Teams, Google Meet and such.

This changed the financial advice space basically overnight. It no longer mattered if you were the financial advisory firm down the street. The advice universe expanded exponentially once people realized you could hold a meeting with anyone, anywhere, anytime.

Sure, some clients still prefer to work with someone local, but competition in the wealth management industry has never been greater. You need better, more efficient ways to meet clients where they are.

This is why financial advisors need to pay more attention to the 401k space. There is nearly $1 trillion in rollovers every year. As more states mandate retirement plans for businesses, it’s expected 401k plans will grow from roughly 600,000 to one million in the coming years. Advisors who service 401k plans are more profitable because they act as a funnel for new clients who need financial advice. That’s only going to grow in the years ahead.

I talked with Fred Barstein from The Plan Sponsor University about everything advisors need to understand about this space.

We covered:

  • How advisory firms can become more profitable.
  • Consolidation in the wealth management industry.
  • The 3 biggest things happening in the 401k space.
  • What smaller RIAs can do to compete.
  • The growing importance of servicing HENRY clients.
  • How 401k plans will benefit from AI
  • How to better serve business owners and more.

Check out the entire video at The Unlock:



We’re ramping up content for financial advisors at The Unlock. If you’re a financial advisor, subscribe to The Unlock newsletter here. We’re doing deep dives into best practices, industry research, wealth tech, and growth insights that we’ve never shared anywhere else.

Further Reading:
Do We Have Enough Financial Advisors to Handle $80 Trillion?

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

The Compound Media, Inc., an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here: https://www.ritholtzwealth.com/advertising-disclaimers

Please see disclosures here.



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