Just because itās useful, needed or worthwhile doesnāt mean itās a good business.
E-bikes are transforming cities and offering mobility to those who previously couldnāt afford it.
But theyāre a commodity, and itās difficult to make a significant profit producing them.
A good business meets a demand, but it also has scarcity, network effects and market insulation.
[Unrelated from yesterdayā¦ a lovely post from my publisher, along with a simple online raffle and, coincidentally, This is Strategy on the Kindle for four bucks for the next day or two.]
