Please who?
If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals?
If you’re publishing a book, are you working for the book or is the book working for you?
You might be able to get the folks in the back row to smile a bit if you play your hit song just like it is on the radio, but perhaps your objective is to please the real fans in the front row–by jamming on something new.
Of course, it’s really difficult to please everyone. Which means that we have to figure out which someone we’re here for.
