Landlords collect rent, tenants pay it. Landlords own an asset that increases in value over time. Tenants have the freedom to move on.
If youâre building a business, it pays to own an asset. Your labor doesnât scale well, and success can be exhausting.
Itâs better to be Google than it is to be hoping for traffic from Google. And itâs better to own trust and attention than it is to have to borrow or lease it.
What do you own?
Do you own shelf space? A proprietary technology or machine? A significant reputation? A well-trafficked place online or off?
Is it possible to re-arrange your day to produce just a little more ownership each day?
If weâre busy paying rent, itâs often difficult to find the focus and resources to build an asset, and so the cycle persists.
If youâre not sure where you stand, youâre probably a tenant.
