If you’re hoping for this meeting or this performance or this engagement to produce something extraordinary, why are you setting it up as if it’s ordinary?
The hard work of a brainstorming session, a pitch collaboration or a negotiation happens long before most people begin.
We hire architects to design expensive buildings, but we design expensive human interactions as an afterthought.
If it doesn’t feel like you’re putting a lot of effort into creating the conditions for magic, you’re probably not creating those conditions.
