Promotion, activation, and conversation come together when the early adopters have a tool to share a new idea.
My new book is out a few months, and it’s a chance to create a share package with swag.
There are only 1,000 sets. Each includes 10 first-printing copies of The Knot (with the collectible mini-poster) + the Spindex™ + This Is Swag art book. The best swag box I’ve done in a while. Remarkable and even a little ridiculous.
Click on the picture to pre-order.
Why ten copies? To share. To create conversations. The book works better when we talk about our problems.
And it includes the Spindex™. It’s created to focus and amplify the hard work of talking about the work to be done. Here’s an explanation:
There are ten copies of The Knot, first printing, including the two-sided cover with the collectible mini-poster inside.
And… a strictly limited printing of This is Swag, a new art book collecting images and stories from the last thirty years of swag I’ve built and shared. Images are below. It’s the most meta piece of swag I could envision. Not listed with an ISBN, simply a limited collectible.
The ten books, the Spindex and the art book all ship together on September 22.
Here’s the collection. While supplies last. Thanks for sharing and for letting me create a little useful quirkiness. [The first 400 orders will also get a free link to take my online course about the book. I’ll email the link to purchasers in July.]
PS if you want to pre-order a single copy of the book, here’s the link.
Problems can be solved.
