Browsing: Entrepreneurship

Anything that works in practice can work in theory. When a theory tells us something that is working is impossible, we’ve either measured wrong or the…

It’s tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word.…

A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?”…

Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it…

Hi beams | Seth’s Blog (Car dashboards don’t have room to spell out the whole word). On a country road, late at night,…

Settling for better | Seth’s Blog Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control.…

People like that, like this. When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs…

How much extra is the gift wrap? | Seth’s Blog One way to turn a product or service into a story is to…

At least the Powerball tells the truth. In a state run lottery, the deal is very simple: You pay your money, you take your chances. The…

Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and…