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There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t…
Projects and the long haul | Seth’s Blog Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished.…
Sudare sette camicie | Seth’s Blog Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For…
Kazoo lessons | Seth’s Blog Knowledge and technique used to be closely guarded secrets. Admission to the guild was reserved for a few, and crafts like…
Blame your tools | Seth’s Blog Blame the clients. And blame the conditions. But then, you’re on the hook to get better tools, find better clients…
Can you draw it on a graph? | Seth’s Blog Explain it with quadrants? Translate it into Spanish? It’s easy to memorize a few words that…
The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,”…
I hope that most of us would agree that driving 50 mph in a school zone where little kids cross the street is a significant safety…
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and…
A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely.…